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Celebrate the New Year at GuideOne ImaginEve!

December 15, 2014

GuideOne Insurance, along with the Downtown Community Alliance invites families to ring in the New Year at Greater Des Moines' (DSM’s) biggest New Year's Eve party for kids — GuideOne ImaginEve! on Wednesday, Dec. 31 from 4-8 p.m. at Hy-Vee Hall, 730 Third Street, in Downtown DSM. Kids and families will enjoy a countdown to the New Year with a Times Square-like confetti drop at 8 p.m. The evening will wrap up with a spectacular fireworks show from the top of the Seventh Street Park & Ride at 8:15 p.m.

 “While this event has evolved and changed to become what it is today in its 15th year, its original purpose still rings true,” says Beth Johnson, Downtown Events Team Leader & Production Manager for the Downtown Community Alliance. “GuideOne ImaginEve! is a New Year’s Eve celebration for kids and families.”

This free family-fun event features inflatable slides, obstacle courses and bounce houses, carnival games with prizes, superheroes and princesses, face-painting, balloons, a Toddler Zone, live entertainment and prize drawings from GuideOne. For kids ages 10 and up, GuideOne ImaginEve! offers a Tween Zone with the Iowa Wild's Slapshot hockey, Log Slammer, Game On Iowa Mobile Gaming Theatre, Laser Tag, and new this year, a rock climbing wall!

“GuideOne is pleased to once again offer families a fun and safe place to celebrate New Year’s Eve,” says Jim Wallace, Chairman, President & CEO of GuideOne Insurance. “We strive to provide an environment where children of all ages feel welcome and have a truly memorable experience.”

This one-of-a-kind event encourages family members of all ages to enjoy New Year's Eve in a safe, responsible way and participate in a wide variety of activities. All children must be accompanied by an adult. Free parking is available at the Seventh and Center Street parking ramp and at Community Choice Veteran’s Memorial Auditorium parking lot.

GuideOne ImaginEve! is produced by The Downtown Community Alliance and sponsored by GuideOne Insurance, WHO-HD 13, MidAmerican Energy Company, MORE 104, Praise 940, Wells Fargo and Atlantic Bottling Company. All inflatables are professionally managed by T.J. Party Rentals. The Downtown Community Alliance, one of the four pillars of the Greater Des Moines Partnership’s work, provides a consistent and constant focus on developing and maintaining a vibrant downtown core.

For more information visit imagineve.org.  Media inquiries may be directed to Jessica Barlow at (515) 286-4907. Volunteer opportunities are also available, contact Maggie Pforts at (515) 286-4949.

About the Greater Des Moines Partnership 

The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 23 Affiliate Chambers of Commerce, more than 6,100 Regional Business Members and more than 330 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.