A- A+

Small Business Success Summit

If you're a small business owner, join us for a summit created just for you. Attend presentations by keynote speakers from industry leaders that will inform and inspire, participate in workshops with fellow business owners in Greater Des Moines (DSM) and engage in in-depth conversations at breakout sessions ranging from talent attraction and work culture to data privacy and financial management.

2020 Small Business Success Summit Event Details

Dates & Times

  • Thursday, Nov. 5, 2020 from 12:30 – 5 p.m.
  • Friday, Nov. 6, 2020 from 7:30 a.m. – 12:35 p.m.

Location

Virtual  |  Register Now
$35 Members, $55 non-Members

For more information about the Small Business Success Summit, contact Christina Moffatt, Director of Small Business Development at the Greater Des Moines Partnership.

Session Details  |  Sponsors 

Agenda

Thursday, Nov. 5

  •  12:30 – 12:45 p.m. — Registration and Welcome
  •  12:45 – 1:45 p.m. — Keynote: Mary Kelly  |  Leading During Change, Challenge and Crisis
  • 1:45 – 1:55 p.m. — Break
  • 1:55 – 2:40 p.m. — Session 1
    • Session 1A — Mandatory Marketing with Jason McArtor of Farmboy
    • Session 1B — Legal Implications for a New or Existing Remote Workforce with Danielle Smid of BrownWinick Law Firm
  • 2:40 – 2:50 p.m. — Break
  • 2:50 – 3:35 p.m. — Session 2  
    • Session 2A — Intentional Leadership Strategies with Michele Matt, CSP, of Inspiring Solutions
    • Session 2B — COVID Lesson Learned: Why It's Time to Take a Fresh Look at Your Accounting Systems and Processes with Zack Gates and Kyle Woiwood of LWBJ
  • 3:35 – 3:45 p.m. — Break
  • 3:45 – 4:30 p.m. — Session 3
    • Session 3A — How to Use Story to Power Your Marketing with Katelyn Soults of Illuminated
    • Session 3B — Focusing on the Vital Few: The Critical Business Practices that Lead to Exceptional Results with Tammy Niemann of Rock LIfe Consulting and Wendy Rettenmeier of Rettenmeier Performance Consulting
  • 4:30 – 4:45 p.m. — Closing

Friday, Nov. 6

  • 7:30 – 7:45 a.m. — Registration and Welcome
  • 7:45 – 8:45 a.m. — Keynote: Michael Veltri  |  The 5 Decision-Making Secrets: Surprising, Unorthodox Approaches to Powerful Leadership Outcomes
  • 8:45 – 8:55 a.m. — Break
  • 8:55 – 9:40 a.m. — Session 4
    • Session 4A — Get Over Your Midwestern Humility and Talk Yourself Up with Sally Cooper Smith of Cooper Smith and Company
    • Session 4B — The Windshield and The Rearview Mirror: Achieving Life-Work Balance with Ann Wright of Wright Solutions
  • 9:40 – 9:50 a.m. — Break
  • 9:50 – 10:35 a.m. — Session 5
    • Session 5A — I am Back to Doing It All and I am Burnt Out. How to Reverse Delegate, Prioritize and Reorganize My Team with Lisa Even of Even Connection Leadership
    • Session 5B — Coping as an HR Department of One with Michele Brott, Courtney Strutt Todd and Jana Weiler of Davis Brown Law Firm
  • 10:35 – 10:45 a.m. — Break
  • 10:45 – 11:30 A.M. — Session 6
    • Session 6A — One to One: Growing Your Business Through Customer Engagement with Bill Murphy, Courtney Healy and Troy Kellenher of MACLYN
    • Session 6B — Supplier Diversity: The Business Case with Matthew Gilbert and Terrence Thames of Iowa C.O.R.E. Inc.
  • 11:30 – 11:40 a.m. — Break
  • 11:40 a.m. – 12:25 p.m. — Keynote: Whitney Cox of Google
  • 12:25 – 12:35 p.m. — Closing

Day 1 Sessions

KEYNOTE  |  12:45 – 1:45 p.m.   

Mary Kelly

Leading During Change, Challenge and Crisis  |  Mary Kelly

Disruption has become the new normal. Disruption to personal lives, societal shifts, our careers, and our businesses. Many people struggle during times of chaos. We know change is inevitable and it can be very difficult. The good news? There is a silver lining. Times of upheaval are historically known to be times of innovation, creativity, and advancement. In this engaging and entertaining program, Mary uses lessons from the Gulf War and 9-11 to help us get through the painful aspects of our challenges, embrace change, and turn disruption into evolution. When fear and uncertainty sets in, take a breath and get ready to *PIVOT*:

  1. Define your *PURPOSE* with an unshakeable plan
  2. *INSPIRE* yourself and your team to look at what’s possible
  3. Rate your *VOLATILITY* factor to safeguard your future
  4. Identify *OPPORTUNITIES* in a changing environment
  5. Embrace new *TOOLS* to ensure success

SESSION 1  |  1:55 – 2:40 p.m.

null

Session 1A — Mandatory Marketing  |  Jason McArtor, Farmboy

Excerpt from Mandatory Marketing eBookSearch for "marketing tactics" and you'll find lists of literally dozens of ways to build awareness around your products or services and reach more people with your messaging. We build websites and manage marketing for a number of professional partners (that's somewhat fancy talk for clients, but we view ourselves as more than "service providers" to the people we work with — we're an extension of their businesses, merely located up the street or across town, in many cases) and we deploy numerous methods of marketing, for many of them, from things that are printed or published to newer digital methods. The options can really be overwhelming, and in some cases somewhat of an overkill, so what better than a simple list to cover all the bases, and then some — there's five, so you've got one extra if you're into baseball — to get your marketing game off the ground.

null

Session 1B — Legal Implications for a New or Existing Remote Workforce  |  Danielle Smid, BrownWinick Law Firm

This session will cover legal considerations for transitioning to a remote work environment, as well as best practices, policies and guidelines for a new or existing remote workforce including: human resources, employee management and monitoring, data security, trade secrets and company property management.

SESSION 2  |  2:50 – 3:35 p.m.

Michele Matt

Session 2A — Intentional Leadership Strategies  |  Michele Matt, CSP, Inspiring Solutions

The world as we once knew it has been disrupted! Our lives, our work, our communications will never be the way they used to be. In many ways, this world-wide pandemic brought heartache and sacrifice. In other ways, it has caused businesses to tighten their belt and revamp policies and procedures to better serve their customers while working short staffed and even virtually. The dynamic relationship between leaders and followers has been redefined. This program, based upon the Everything DiSC® Work of Leaders profile, will introduce a three-step approach for leading to desired outcomes. This dynamic planning process is designed to:

  • Creating a vision
  • Building alignment around the vision
  • Championing the execution of the vision

Zach Gates

null

Session 2B — COVID Lesson Learned: Why It's Time to Take a Fresh Look at Your Accounting Systems and Processes  |  Zack Gates and Kyle Woiwood, LWBJ

As businesses emerge from the COVID-19 pandemic, many are asking how they can create efficiencies and keep a constant pulse on their business. For many, this will involve reevaluating their current finance and accounting systems. In this session we will discuss the need for repeatable processes, historical reporting and cashflow planning and the tools needed to accomplish these tasks efficiently.

SESSION 3  |  3:45 – 4:30 p.m.

null

Session 3A — How to Use Story to Power Your Marketing  |  Katelyn Soults, Illuminated

Oftentimes, small business owners cover the basics when it comes to marketing — launching a website, creating social media pages, and starting an email list — and then wonder why no one is interacting with or buying from them. While great offerings, systems and design are helpful in business, prospective customers won't convert when your messaging doesn’t connect. Content captures attention, triggers emotions and directs action. And in our current climate, small businesses need to engage with customers and sell their offerings more than ever before. In this presentation, I will share how small businesses can tap into the power of story to make the messaging in their marketing work harder for them. I will cover: The essential principles of following a story-focused approach to marketing; actionable tips to add story-based strategies to marketing efforts online; examples of websites, social media and email newsletters that leverage story. Attendees will walk away with a greater understanding of how they can simplify their marketing while seeing greater results.

null

Wendy Rettenmeier

 

Session 3B — Focusing on the Vital Few: The Critical Business Practices that Lead to Exceptional Results  |  Tammy Niemann, Rock Life Consulting and Wendy Rettenmeier, Rettenmeier Performance Consulting

Today’s small business owner is so focused on the daily activities it takes to drive revenue and survive the day that they struggle determining what they should be doing and when. It is time to realize the critical missing practices to help gain control and drive exceptional results. There is a way. Let us introduce you to the “Backwards Z,” a model any small business leader can use to impact their business and move it forward.

 

Day 2 Sessions

KEYNOTE  |  7:45 – 8:45 a.m.   

Michael Veltri

The 5 Decision-Making Secrets: Surprising, Unorthodox Approaches to Powerful Leadership Outcomes  |  Michael Veltri

With the speed of business evolving at an exponential rate, the ability to make the right decision at the right time is paramount to the success of any organization. Windows of opportunity open, yet close even quicker in today’s 24/7 hyper-connected, hyper-distracted world. Truly responsible leadership is difficult, and management needs fresh and creative ideas to make the best decisions possible — especially when the pace is fast, the stakes are high and the outcome unclear. Michael Veltri weighs in with new and unique perspectives on this critical leadership challenge. A highly successful serial entrepreneur, decorated U.S. Marine veteran and battle-hardened business executive, Veltri shows leaders how to employ his simple and effective decision-making system. This presentation will help leaders and managers of all levels: Develop unprecedented decision-making prowess to attack business problems of all sizes; uncover five fresh decision-making tools to evolve your leadership to the next level; authentically express your leadership to fuel-inject business results; avoid the five biggest leadership traps; silence internal and external distractions to strengthen your leadership muscle.

SESSION 4  |  8:55 – 9:40 a.m.

Sally Cooper Smith

Session 4A — Get Over Your Midwestern Humility and Talk Yourself Up  |   Sally Cooper Smith, Cooper Smith and Company

Get tongue-tied at networking events and feel like you should be able to do better a job of telling your story? When someone says, "What's new with you?” do you have an answer ready? In this session, attendees will learn how to network like a pro and deliver a 20 second introduction that is memorable and engaging. In a fast-paced presentation, we’ll cover everything from telling your origin story to making an ask.

Ann Wright

Session 4B — The Windshield and The Rearview Mirror: Achieving Life - Work Balance  |  Ann Wright, Wright Solutions

Feel as if you’re too busy to enjoy your own life? Whether it’s your personal or professional life, discover how to make time for things that matter most. Learn when to say yes, and when to say no. The Windshield and the Rearview Mirror will provide you with strategies which will support you in determining your priorities and how you want to spend your time, resulting in a newfound peace of mind. Participants will learn how to transform ideas into action and enjoy a lifetime of satisfaction!

SESSION 5  |  9:50 – 10:35 a.m.

Lisa Even

Session 5A — I am Back to Doing It All and I am Burnt Out. How to Reverse Delegate, Prioritize and Reorganize My Team  |  Lisa Even, Even Connection Leadership

Small businesses are doing more with less. Duties that were once part of someone’s job are now back on the shoulders of the owner. During this session, you will learn about how to reverse delegate and shift your perspective. You will gain valuable tips and tricks on how to creatively prioritize the work and redefine your team and their roles and responsibilities.

Michele Brott

null

Jana Weiler

 

Session 5B — Coping as an HR Department of One  |  Michele Brott, Courtney Strutt Todd, Jana Weiler, Davis Brown Law Firm

When you’re an HR department of one, there are numerous competing demands on your time from hiring and fielding employee complaints to benefit management. When your office is a revolving door of immediate concerns, some of the legal obligations of reporting and notifications can fall by the wayside. In this engaging discussion, employee benefits attorneys Courtney Strutt Todd and Jana Weiler and employment attorney Michele Brott will review the top legal and regulatory obligations for businesses including impacts of certain events on benefits, policy updates and annual training.

SESSION 6  |  10:45 – 11:30 p.m.

Bill Murphy

Courtney Healy

Troy Kellenher

Session 6A — One to One: Growing Your Business Through Customer Engagement  |  Bill Murphy, Courtney Healy, Troy Kellenher, MACLYN

In 2020, offering an outstanding product or service just isn’t enough. Now, the world’s top brands are winning with data, technology, content and highly personalized customer experiences (CX). What can we learn from them? How can we take the CX principles of a marketing goliath like Nike and apply them to a small to medium-sized business? How can your business tap into the data you already have — the data that’s currently gathering dust — and transform it into your most valuable resource? Finally, how can you evolve from an impersonal one-to-many approach to a highly personalized one-to-one experience, where every interaction is singularly tailored to a member of your audience?

Matthew Gilbert

Terrence Thames

Session 6B — Supplier Diversity: The Business Case  |  Matthew Gilbert, Terrence Thames, Iowa C.O.R.E. Inc.

Supplier diversity is a proactive business approach to building a pipeline of diverse supply partners. As supply-chains are being transformed by minority business participation; small businesses can maximize their competitive advantage by doing business with diverse populations. Sustainability is increased through intentional and systematic policies and practices that include historically underutilized businesses in supply-chain management and resourcing.

CLOSING KEYNOTE  |  11:40 a.m. – 12:25 p.m. 

Whitney Cox

Build Effective Teams  |  Whitney Cox, Google

In today's environment, it's more important than ever that business owners are fostering culture and community within their team. In this session, Google's Whitney Cox will talk about the science behind effective teams, and the attributes and behaviors that make the best managers. You'll learn about tested skills and practices to help you build relationships and provide meaningful, developmental feedback to maximize team performance.

For more information about the Small Business Success Summit, contact Christina Moffatt, Director of Small Business Development at the Greater Des Moines Partnership.

Thank You To Our 2020 Sponsors

Premier Sponsor

null

Media Sponsor

Business Record

Radio + Patron Sponsors

Google Logo null

Champion Sponsors

Goldman Sachs Logo Hatch Logo Downing Construction Logo
null Lincoln Savings Bank Logo  Bankers Trust Logo 

null

Supporter Sponsors

CIRAS Logo TDT Logo
MidAmerican Logo
Drake Logo null
Iowa Center for Economic Success Logo NAWBO Logo FuseDSM Logo

Cheerleader

Community CPA  |  KHI Solutions