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DSM USA IdentifierDSM USA is the regional identifier for Greater Des Moines (DSM). DSM USA is a bold statement to the world: This is a welcoming, diverse and vibrant community with affordable and accessible amenities for residents and businesses. This regional identifier is the result of significant quantitative and qualitative research.

The Greater Des Moines Partnership will champion the DSM USA message and encourages its 24 Affiliate Chambers, its more than 6,500 Regional Business Members, 365+ Investors and DSM USA Ambassadors to help share the region’s story with one voice. Here is how:

  • Businesses are encouraged to use DSM USA messaging on their websites and in their communications. Click here to download the DSM USA graphic. To request additional file types, contact Derek Lippincott.
  • Sign up to be a DSM USA Ambassador and receive emails to share the latest news about the region. Click here to sign up.
  • Use #DSMUSA on social media and join the #DSMUSA Facebook Group.
  • Read and share news and features on the region, company successes, business development tips and much more on The Partnership’s blog.


The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 24 Affiliate Chambers of Commerce, more than 6,500 Regional Business Members and 365+ Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes Des Moines as the best place to build a business, a career and a future.

Download our About The Partnership flier for more information.


United to drive economic growth with one voice, one mission and as one region.

Partnership Goals

The Partnership aims to grow the region's prosperity and global connectivity. The organization works collaboratively with regional partners to recruit and assist new and expanding businesses, to ensure a talented and educated workforce delivers valued skills, to support and grow small businesses and high-growth potential startups, to pursue policy that benefits the economic vitality of the region and to promote the region to national and international audiences. The Partnership believes that a strong core is central to a strong region, and therefore, collaboratively cultivates a vibrant Downtown to serve as the core of the region through development, events, environment and promotion.

Through its areas of work, the organization contributes directly and meaningfully to the vitality of Members' and Investors' businesses and the quality of life for the entire region. All of this creates a true partnership between business, government and the public to fulfill The Partnership's mission and vision.

Learn more about The Partnership's service area on the Des Moines Region page.

Partnership Investors

The Partnership relies on investment from organizations throughout the region to serve DSM with one voice. Learn more about the Greater Des Moines Partnership's Investors

Partnership 5-Year Recap and 2021 Annual Report

DSM, we can continue to move forward together to obtain high-value results to help push our region forward. Watch the five-year recap video below to review results from The Partnership's most recent Investor campaign and download the 2021 Annual Report to see what the region accomplished in 2021.

Download the 2021 Annual Report

Past Annual Reports

2019 PDF | Video

2018 PDF | Video

2017 PDF | Video

2016 PDF | Video

2015 PDF  |  Video

2014 PDF  |  Video

2013 PDF  |  Video

2012 PDF  |  Video

"Standing on the Shoulders of Giants": Celebrating 125 Years

In 2013, The Partnership celebrated 125 years of economic development in the region with the launch of the commemorative book titled, "Standing on the Shoulders of Giants." The book documents the historic foundation of The Partnership, the community's signature accomplishments and the people who made them happen. It also looks ahead to what the future holds. View the digital edition of the book.