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Insurance and Financial Services

Greater Des Moines, Iowa, is where local, regional, national and international insurance and financial services thrive. The finance and insurance sector contributed $25.3 billion of the $90 billion of total GDP in 2024. And the region has earned bragging rights with the highest concentration of insurance employment among U.S. metros, with over 80 of Iowa’s insurance companies headquartered here. 

Greater Des Moines' talented workforce and fair, consistent regulatory environment attracts property and casualty, health and life insurance, financial services and insurtech companies from around the world. Wells Fargo & Co., Principal, Nationwide and John Deere Financial alone employ over 20,000 employees in Greater Des Moines. 

Iowa's tax code favors insurance and financial services companies. No premium taxes are applied to the sale of annuities or qualified insurance plans, and no surtaxes are imposed on insurance carriers.

Iowa's insurance premium tax is being lowered from 1% to 0.9% by 2027 – one of the lowest rates in the nation.