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Ring In The Holiday Season At The 2022 Holiday Promenade In The Historic East Village This November And December

October 19, 2022

GREATER DES MOINES, IA (Oct. 19, 2022) – The Greater Des Moines Partnership and the Historic East Village Neighborhood Association will spread holiday cheer throughout Downtown Des Moines (DSM) during the Holiday Promenade which will return to the Historic East Village for five Fridays in 2022. The 21st annual Holiday Promenade will begin on Friday, Nov. 18 and continue each Friday through Dec. 16.  

“We’re excited to bring back this event that spreads festive energy all throughout our community and uplifts the businesses surrounding the Holiday Promenade activities this holiday season,” said Jerrica Marshall, Downtown Events Manager at The Partnership. “Guests and residents are encouraged to head to Downtown DSM and take part in all of the festivities and find the perfect local gifts to give their loved ones.” 

The Holiday Promenade will be an exciting, free celebration full of holiday-themed activities, entertainment, shopping and family-friendly fun. A number of activities will be scheduled throughout the five Fridays, including the inaugural tree lighting. During the Holiday Promenade dates, Historic East Village retailers, restaurants and attractions are encouraged to remain open until 9 p.m. 

“We are excited to host the Holiday Promenade, which brings fun activities for the whole family and reminds them of the beauty of our district,” said Luke Dickens, Board President for the Historic East Village Neighborhood Association. “We encourage everyone to not only take part in the exciting activities but support our local restaurants and retailers who make Historic East Village a vibrant part of our region throughout the year.”

The Holiday Promenade is sponsored by Iowa State Bank, MidAmerican Energy Company and Prairie Meadows. 

“The Holiday Promenade is just one way that Iowa State Bank has committed to supporting our region as we know exciting events such as this one makes our region stronger through shared experiences,” said Lauren Burgeson, President of Iowa State Bank. “We are proud to support an initiative that makes our community and businesses stronger and provides an opportunity for residents and visitors to shop local during the holiday season.”  

More details for each Holiday Promenade event will be announced in coming weeks. Learn more on The Partnership’s website.

About Downtown, DSM, Inc.

Downtown DSM, Inc. is part of the Greater Des Moines Partnership and is dedicated to ensuring the continued growth of Downtown Des Moines (DSM). A strong region needs a strong Downtown. Downtown DSM, Inc. leads efforts to drive development, placemaking and events in Downtown DSM. It promotes a strong Downtown through integration of retail, restaurants, businesses, housing, events and placemaking.  

About the Greater Des Moines Partnership

The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 24 Affiliate Chambers of Commerce, more than 6,500 Regional Business Members and more than 365 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com