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Holiday Promenade

The Holiday Promenade in the Historic East Village has been delighting Greater Des Moines (DSM) residents for 17 years. Held annually on the weekend before Thanksgiving, The Promenade serves as an unofficial kickoff to holiday shopping, festivities and merriment.

Programming  |  Promenade Playlist  |  Treats & Deals  |  Volunteer Opportunities


Dozens of small business retailers, restaurants, bakeries, breweries, nonprofit organizations and attractions, including Brenton Skating Plaza, come together to produce deals within their shops. The neighborhood is lit up with twinkle lights and is filled with carolers, dancers, musicians and horse-drawn trolley rides. Friday night features a special tree lighting and fireworks display while Saturday afternoon focuses on shopping and children's activities. Weekend-long activities include visits with Santa Claus, ice carving demonstrations, horse and trolley rides, carolers and special promotions in various shops.

Date & Hours

Friday, Nov. 22, 2019

5 – 9 p.m.

Saturday, Nov. 23, 2019

10 a.m. – 5 p.m.

Friday, Nov. 22, 2019

  • 5:30 – 8:30 p.m.  |  Horse-Drawn Trolley Rides at the Historical Building on E. Locust St.
  • 5:30 p.m.  |  Ballet Des Moines at LifeServe Blood Center
  • 5:40 p.m.  |  Wagner Theatre Choir at Brenton Skating Plaza
  • 6 p.m.  |  Tap Dancers on the Corner of E. 5th St. and E. Locust St.
  • 6 – 7 p.m.  |  Tree Lighting Ceremony with Santa at Brenton Skating Plaza
  • 6 – 8 p.m.  |  Chocolate Milk Station (Complimentary) Provided by AE Dairy on E. Grand Ave. and E. 2nd St.
  • 6:30 p.m.  |  Ice Carving Demonstration at Brenton Skating Plaza
  • 6:30 p.m.  |  Ballet Des Moines at LifeServe Blood Center
  • 6:45 p.m.  |  Des Moines Figure Skating Performance at Brenton Skating Plaza
  • 7:15 – 8:15 p.m.  |  Santa at LifeServe Blood Center
  • 9 p.m.  |  Fireworks Sponsored by MidAmerican Energy Company (Launched from the Walnut Street Bridge)

Saturday, Nov. 23, 2019

  • 10 a.m. – 2 p.m.  |  Santa in the East Village Businesses
  • Noon – 3 p.m.  |  Horse-Drawn Trolley Rides at the Historical Building on E. Locust St.
  • Noon – 3 p.m.  |  Girls Rock! Des Moines Caroling around the East Village Businesses
  • Noon  |  Tap Dancers on the corner of E. 5th St. and E. Locust St.
  • 12:30 p.m.  |  East High School Bell Choir on E. Locust St. Adjacent from E. 3rd St.
  • 1 – 3 p.m.  |  Chocolate Milk Station (Complimentary) Provided by AE Dairy on E. Grand Ave. and E. 2nd St.
  • 3 – 5 p.m.  |  Top Hat Carolers Strolling Around the East Village

Spread Holiday Cheer!

The more, the merrier! Download the Holiday Promenade poster to invite your co-workers, customers, anyone and everyone — team breakrooms, calendars and bulletins and store front windows, let's get in the spirit!

Holiday Promenade Playlist

Another way to help spread holiday cheer is to play the best holiday music for all to hear. Listen to the official Holiday Promenade playlist on Spotify!

Promenade Treats & Deals 

From mulled cider to peppermint hot chocolate and popcorn and cookies and pretzels (oh my!), the drinks and sweet treats at these shops are going to be perfect to pair with all the amazing deals for your holiday shopping.

View list of Promenade treats, deals and activities at participating businesses. 

Volunteer Opportunities

The Promenade is looking for choir groups to stroll around the East Village and help spread holiday cheer to guests and local businesses with festive songs.

Stay tuned for more information on volunteering at the annual Holiday Promenade.

Thank You to the Following 2019 Sponsors:

Premier Sponsors

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Supporting Sponsors

111 E. Grand  |  The Patty & Jim Cownie Charitable Fund  |  Beal Derkenne Construction, LLC  |  Christensen Development | Community Choice Credit Union  |  RAYGUN

Contributing Sponsors

 AC Hotel Des Moines/Republic on Grand  |  AE Dairy  |  Ernie's Boondock  |  Kitchen Collage

Highlighted Retailers

 Brenton Skating Plaza  |  Fontenelle Supply Co.  |  INDIE HOUSE
LifeServe Blood Center  |  Marv's Music

Featured Retailers

Embassy Suites by Hilton  |  KIN  |  lululemon athletica  |  Porch Light  |  The Hair Space

Contact Information

Sponsors and General Event Inquiries 

Colleen Murphy  |  Downtown Events Director
(515) 286-4915

Volunteer Opportunities and Programming

Emily Lyon  |  Program Manager of Downtown Events
(515) 286-4946

Media Inquiries

Courtney Shaw  |  Vice President of Communications
Greater Des Moines Partnership
(515) 286-4919