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Casey's: Here for Good - and for Red Bull - in Des Moines

Red Bull Soapbox Race

May 18, 2022

Home is where the heart is, and for Casey’s, Iowa will always be home. In fact, it was just over 50 years ago and not quite 50 minutes from Downtown Des Moines (DSM) that the first Casey’s store opened in Boone, Iowa. Our purpose was simple: to make life better for our guests and our communities — and we did it by offering fuel, grocery items and 10-cent cups of coffee with a smile and a welcoming spirit.

Now five decades later, Casey’s is more ambitious in what we have on offer in our stores and in our goals for the brand. From gallons of gas to gallons of water, breakfast burritos to pizza, our stores are your one-stop shop for whatever you and your family need. While our purpose hasn’t changed, we now strive to make an even bigger impact in the communities we’re located in across the heart of America. Casey’s and our 43,000 team members not only bring a welcoming spirit, but a sincere passion to supporting efforts that strengthen the communities where we live and work.

Red Bull Soapbox Race in Downtown DSM

Casey’s is excited to share that love for community with our hometown this summer. We’re partnering with Red Bull to bring the Red Bull Soapbox Race to Downtown DSM on Saturday, June 18. The event will pit amateur race teams against each other to see which homemade cart can navigate fastest through a downhill course filled with obstacles. Winners are judged equally on speed, creativity and showmanship, which creates quite the spectacle. In recent years, Red Bull Soapbox races have drawn crowds in the tens of thousands, all sitting on the edge of their seats through every turn and potential crash.

An additional element of this summer’s race that speaks to the core of what Casey’s is about is that we want your hometown team in the spotlight — this is where our Casey’s Hometown Racer competition comes in. The competition will recognize two soapbox racers who best reflect the heart of their hometown in the design of their car. A winner and runner-up will be announced at the race, and both will win free Casey’s pizza for a year. I am always excited to share our unbeatable Casey’s delicious, handmade pizza that we lovingly craft using our special, made-from-scratch dough. Best of luck to all our contestants!

We’re proud to partner with Red Bull to sponsor this unique event and celebrate summer during our Summer of Freedom campaign. Check out more on all things summer at Casey’s at caseys.com/summer and make sure you’re shopping with Casey’s Rewards for all the best deals, offers and to be part of our summer sweepstakes with epic outdoor adventures prizes and free fuel for the summer.

We hope to see you on Capitol Hill on Saturday, June 18 to cheer on our local racers and celebrate being together as a community!

Downtown Des Moines (DSM) is a growing, vibrant community that offers the energy, sophistication, housing and attractions of a burgeoning city with a brilliant future. It’s also easy to visit with plentiful and affordable street and ramp parking options.

The Greater Des Moines Partnership calendar of events is a one-stop resource for activities taking place throughout the region. Find networking information for Greater Des Moines (DSM) businesses or events specific to Downtown DSM.

Tom Brennan

Tom Brennan is Chief Merchandising Officer at Casey's, where he leads the third largest convenience retailer's merchandising, prepared food and marketing strategy.