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The Multiplier Effect of DSM's Small Business Community

Multiplier Effect in DSM

April 17, 2020

In Greater Des Moines (DSM), we are doing our part to showcase the importance of shopping local through our DSM Local Challenge, which encourages supporting all types of small businesses in our region by purchasing from those businesses and sharing your support on social media.

The Local Multiplier Effect

By looking local for our goods and services — from attractions to restaurants to retailers and more — we are impacting our community in three key ways. According to the American Independent Business Alliance (AMIBA), this is how shopping local is impacting our community:

  • Direct Impact — when a business spends money locally to operate their business
  • Indirect Impact — when those dollars spent at other local businesses recirculate
  • Induced Impact — when employees, business owners, etc. spend their income locally

Each of these is fundamental in the multiplier effect and benefits others within the DSM community. This is important to the growth and success of our region. When you shop at a national chain, a small portion of your purchase stays in the DSM community. But when you shop locally, you help empower local business owners here, helping them grow and create jobs that will have a direct effect on the region.

Where to Shop Local

In DSM, we want to support our fantastic small businesses, including advertising agencies, dance studios, dental practices, gyms, shops, real estate agencies and many more. Take a look at the comprehensive list of businesses from the Greater Des Moines Partnership.

Hear a message from some of DSM’s small business owners below:


DSM Local Challenge Bingo Contest

We hope you’ll consider the economic impact of your dollars and how they can make a difference in the DSM community. Don’t forget to share which businesses you’re supporting on social media. It could even help you win the DSM Local Challenge Bingo Contest, a fun way to show your support from The Partnership and Catch Des Moines! Download your bingo card to participate and redeem for a chance to win one of three prize packages, each valued at $250.

By shopping local, you will help keep us #DSMstrong!

You can count on The Partnership to continue to share accurate and fact-based updates as well. See more on COVID-19 here.

Tim Leach

Tim Leach is the former senior vice president of downtown development for the Greater Des Moines Partnership, where his duties include business retention, expansion and attraction. He has been involved in economic development for over 20 years. His experience includes community development for a rural Iowa community, extensive economic development work for a public utility and now works on the continued development of Iowa's largest Downtown.