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Shop Small for Big Impact in DSM This Holiday Season

Reasons to Shop Local

November 21, 2018

Reasons to Shop Local

The drop in temperatures and the scent of Fraser fir filling the air can only mean one thing, the kick-off to the holiday shopping season. Small business retailers across the nation have been preparing for this season for months. From purchasing new merchandise to store floor resets and festive decorating. Shop owners have been working hard in preparation of Small Business Saturday, the official jumpstart to shopping season.

Small Business Saturday is always celebrated on the Saturday after Thanksgiving. Unlike Black Friday and Cyber Monday, which focus on larger retailers and e-commerce stores, Small Business Saturday is a call to action for consumers to shop and do business with independent retailers, restaurants and service providers in their communities.

While there might not be pages and pages of ads to search, open store hours that sound more like sleeping hours or door-buster deals to take advantage of, when you shop local what you will find are unique product selections and superior customer service. Plus extras like complementary gift wrap, in-store specials and festive beverages to sip while you shop. You can see why shopping local is an experience unlike what you will find at large retailers or on computer screens.

Beyond the experience, it is important for consumers to remember that shopping locally has its advantages and, overall, is an important component of building a strong community. Small businesses help give communities and neighborhoods their distinct personalities. They support  local non-profit fundraisers, community events and school programs. You can feel good about supporting the small businesses in your community, which will truly appreciate your business.

Look Local First

This shopping season I encourage you to commit a percentage of your holiday shopping to your local retailers. I guarantee you will find unique and thoughtful gifts for family and friends — plus, the shopping experience will leave you with a smile. Should your holiday shopping bring you to Indianola, please stop by adorn. I would love to help you give great gifts this holiday season!

Support local businesses. Support your community. The Greater Des Moines Partnership’s Look Local First initiative encourages locals to spend dollars with small business owners within their own backyard. Find a list of local retailers and vendors — and Look Local First!

Erin Freeberg

Erin Freeberg is the owner of adorn located in Indianola, Iowa. At adorn, our goal is simple: create an environment adorned with accessories for a good life. Stop in, take a look around and let us help you give great gifts. For more information, visit adorngiftandhome.com.