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Partnership Announces 2021 Strategic Priorities at 202ONE Annual Kickoff

2021 Strategic Priorities

In 2021, the Greater Des Moines Partnership will focus on six strategic priorities through the end of the year. Fred Buie, The Partnership’s 2021 board chair, discussed these strategies at the 202ONE Annual Kickoff, held virtually on Thursday, January 14. Buie emphasized collaboration and forward-thinking through working across the public, private and nonprofit sectors in order to build momentum for future projects and programs.

The six strategic priorities are listed below:


By focusing on Diversity, Equity and Inclusion (DEI), The Partnership will be able to create connections, programs and services of value — including diversity certification opportunities and other resources — to its Investors, Affiliate Chambers and Members.

Broadband Expansion

Improving the 10-county region’s connectivity to broadband will improve distance learning, telecommuting, telehealth, startup business and e-commerce activity.

Talent Pipeline

A Future World of Work plan is in the works to help talented students and employees continue their development in Greater Des Moines (DSM) and assist businesses as they prepare for future needs.

Talent & Economic Development Marketing

Through personal and professional stories, The Partnership can help businesses share why DSM is the perfect place to do business through blog posts on both DSMpartnership.com/blog and/or downtownDSMUSA.com/blog.

Business Recovery, Retention & Expansion

Through all of the challenges of 2020, the push to look local became more important than ever. In 2021, The Partnership will focus on business outreach to asses and address the needs of DSM business owners, continuing to support local businesses and organizations through #DSMlocal and the #DSMlocal Buying Guide.


The Partnership will also prioritize placemaking projects through messaging across social media channels, using the #DSMUSA hashtag and grand openings for new attractions, including the grand opening of the Lauridsen Skatepark, the largest skatepark in the U.S. on Saturday, May 22 in Downtown DSM.

As The Partnership looks to the future, and asks its Investors, Affiliate Chambers and Members to find inspiration in these priorities and become even more involved in 2021, it will continue to pivot when needed, rise above new challenges and offer support to the region’s diverse businesses which continue to make DSM a great place to live, work and play. Find out how at DSMpartnership.com/calltoaction.

The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 24 Affiliate Chambers of Commerce, more than 6,500 Regional Business Members and more than 365 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.

Greater Des Moines Partnership

DSM USA is the regional identifier for Greater Des Moines (DSM). DSM USA is a bold statement to the world: This is a welcoming, diverse and vibrant community with affordable and accessible amenities for residents and businesses. This regional identifier is the result of significant quantitative and qualitative research. The Partnership will champion the DSM USA message, and encourages its Investors, its more than 6,000 Regional Business Members and DSM USA Ambassadors to help share the region's story with One Voice.