Kinseyco COVID-19 5-Step Digital Marketing Strategy
Kinseyco, a digital marketing agency, specializes in website design and supporting businesses as they communicate with customers. Here are my top five ways to set up a digital marketing strategy in a time of crisis, and specifically, during COVID-19.
Perform a Website Check
Make sure your website includes the name of your company, what you sell and the value your business can provide. Your website should help you maintain an ongoing relationship with your clients to build trust and influence their purchasing decisions. It should also strengthen your brand and increase overall profit.
Web pages should be simple, clean and easy to understand. Don’t make clients hunt for information. Write short paragraphs and use bullet points and headlines.
Communicate Immediate Updates to Customers
During COVID-19, create a landing page or statement to include on your website. Use pop-ups for signups and prompt website visitors to purchase, contact or act in some other way. Be clear about what is going to happen if they fill out a form or buy something from you.
Use Consistent Branding Across All Platforms
Be strategic about your communication and plan for updating information when things change. This is an opportunity to lead your organization through crisis. Send emails, plan social media posts and consider live-streaming. Your audience is looking for action from your brand.
According to Edelman 2020, 71% of people will abandon a brand they perceive as putting profits before people. Don’t try to capitalize on the current situation. Show empathy and communicate through community efforts.
Don’t Be Afraid to Try New Things
Even during a crisis, there is opportunity to try out a new marketing strategy. Look into Facebook Live, YouTube vloggin and TikTok ads. You might also consider online webinars and podcasts. Pick where your customers are most likely to be and focus your marketing efforts there.
Build Strategic Digital Content
Build your reputation online with strategic content like media placements, testimonials, awards and memberships. Let customers see what you’re doing, how you’re doing it and where you’ve been successful. Focus on these four tips:
- Create an FAQ with common questions answered in one place.
- Become efficient in your day-to-day messaging.
- Let your brand shine.
- Boost your SEO ranking.
Watch the entire webinar below:
Find these tips useful? Learn more tricks on how to maximize the potential of your business through The Partnership’s Top Five series or through the Small Business Resources Hub.
You can count on The Partnership to continue to share accurate and fact-based updates as well. See more on COVID-19 here.