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Five Lessons Learned from Liz Lidgett, CEO of Adore Your Walls

Des Moines Startups Adore Your Walls Lessons Learned

June 16, 2017

Liz Lidgett, CEO of Adore Your Walls has a captivating story. Her first career in Des Moines was as an Art Curator for Kum & Go, and she eventually took a leap and started her own business as an Art Consultant. She launched Adore Your Walls, an art advisory service that helps people find art they love for any budget and size.  Liz joined us for The Partnership’s first collaborative First Friday event with the Iowa Center for Economic Success’ Women’s Business Center. The series allows aspiring entrepreneurs to hear from business owners and entrepreneurs who have helped shape the communities in which we live.

Five Key Takeaways

Networking is Key

Learn from others that may have more experience than you, and when you see an opportunity that may relate to business development, start cultivating that idea and talking about it. In addition, don’t ever cold call; be sure to get an introduction from someone.


Remember that no’s will happen. Learn what you can from them to make your next proposal stronger. Your business is ever-changing so you must react quickly to whatever comes your way.

Be Authentic

Talking about one of her worst days on Instagram stories was one of Liz’s most successful social media posts, because it was so genuine.

Learn to Say No

You will eventually have to say no to business offered to you. When you reach a certain point, you have to stick to your brand and not comprise it.


Hand off or hire things that you are not good at or that don’t generate revenue for you. Accounting was consuming Liz’s creative time, so she found someone to help her with it so she could focus on her art advisory.

Learn more about the First Friday Series and The Partnership’s Business Resources here.

Christina Moffatt

Christina Moffatt serves as director of small business resources at the Greater Des Moines Partnership. She most recently served as Regional Director for the Iowa Small Business Development Center (SBDC), overseeing Dallas, Polk, Jasper, Warren and Marion Counties. She is also the owner of the award-winning Crème Cupcake + Dessert, which she founded in 2010.