Tips from Meta Boost in DSM
Are you a small business looking to reach more customers and share your ideas locally, across the U.S. and around the world? In a recent Meta Boost Des Moines event, resources and encouragement were shared with like-minded business owners in order to show how to build online presence and engage the community.
Meta Boost Resources
Tristen Sutton, lead trainer with the small business team at Meta Boost, shared insight into the following topics:
Establishing presence on Facebook and Instagram
- Experimenting with messaging and content (images, videos and Stories)
- Engaging with Facebook and Instagram Live
- Using Meta Business Suite to track success
Other popular topics suggested included how to reach more people, expand visibility and how to put marketing dollars to work. Tactics include lead generation, awareness or visibility through lead ads, which have call-to-action buttons, as well as through awareness campaigns to get the word out about your business, refining them to target by location, gender or interests.
Looking for ways to build creative content as a small business? Use Creator Studio to build videos with less time and budget than you’d think. Facebook Mobile Studio provides creative app recommendations and more. This info is available at facebook.com/business/m/mobile-studio.
Small business owners can find resources at the Meta Boost US Facebook page where Meta Boost announces new product updates and features, resources, trainings, tips and tricks and invitations to digital events like this one.
Watch the entire event video about Meta Boost here, and help make future Meta events better in the future by taking this survey and sharing your ideas on helpful topics and tips.
Looking for tools to help grow your startup or small business? Visit the Small Business Resources Hub to find the information you need or sign up for Mentor Connection to build relationships with a trusted group of mentors.
Meg Schneider serves as Senior Vice President of Business Resources and Community Development at the Greater Des Moines Partnership. She is a member of the Forbes Nonprofit Council, an invitation-only organization for senior-level executives in successful nonprofit organizations.