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Learn How to Build, Grow + Optimize Your B2B SaaS Business

Sales for Startups

November 3, 2022

Take part in a day-long revenue acceleration workshop so you can learn how to establish predictable sales growth for your small business or startup. Hosted by local entrepreneurs Kaylee Williams and Clair Williams-Vara, the Sales for Startups Workshop will focus on how to build, grow and optimize a B2B SaaS funnel during its upcoming sessions on Wednesday, Nov. 9 from 8:30 – 4:30 p.m.


During the “Build” session of the workshop, attendees will focus on creating a sales funnel, lead generation, choosing a tech stack, training and perfecting the SDR workflow and solution selling. Building your sales team, learning how to structure compensation and KPI’s for that team and working in harmony will be the subject of the “Grow” session. Finally, learn how to develop reports, track revenue, upsell and about the mental health and productivity connection during the “Optimize” session.

Featured Speakers

The event will feature Andrew Kirpalani, CTO and Co-Founder of WorkHound, Mollie Bodensteiner, Global Revenue at Deel, Sommer Sharon, Founder of Sound Science Soul, and Brad Williams, Sales Professional and Expert, as featured speakers. Kirpalani has nearly two decades of development and product management experience across industries, while Bodensteiner’s demonstrated track record of utilizing technology to support operational processes has directly contributed to the industry-shattering revenue growth at Deel.

A light continental breakfast, lunch and light refreshments will be provided at the event and free parking vouchers will be available for the Greater Des Moines Partnership Building parking ramp. Please note that capacity is limited to 40 people. Tickets are $40 per ticket and can be purchased on eventbrite.com.

Learn more at here.

Looking for tools to help grow your startup or small business? Visit the Small Business Resources Hub to find the information you need or sign up for Mentor Connection to build relationships with a trusted group of mentors.

Kaylee Williams

Kaylee Williams is an entrepreneur and business strategist for early-stage startup companies. She currently serves as Investment Director for InnoVenture Iowa, a $30 million co-investment fund that supports early-stage startup companies in bioscience, advanced manufacturing and information technology. She’s formerly President of VolunteerLocal and Head of Customer Development at Roboflow.