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5 Leadership Practices to Build Your Brand During Times of Uncertainty

Leadership Practices

The concept that leadership is about actions and behaviors and not about roles is not new to many of us. Each of us get to choose the actions and behaviors we demonstrate, and we have the ability to adapt and adjust accordingly. For example, how we communicate, how we make connections, how we challenge, support, and recognize others and how we hold ourselves and others accountable are important ways to demonstrate the right leadership, and they matter.

What we don’t control is the way in which our actions and behaviors are viewed and interpreted (i.e., the impressions and perceptions they create based on “how” we demonstrate actions and behaviors). This is what establishes our “leadership brand,” and it becomes a factor in our ability to create environments of energy and engagement.

Solidifying Our Brand During Times of Challenge

What solidifies our brand is how we show this leadership during times of change and uncertainty. This is true for two primary reasons. The first being that in times of change and uncertainty, we are tested. What are our true colors in how we work with and through others when the answers are unclear? The second reason is that others will look to us for those answers, and how we respond will differentiate us in our ability to “create calm and focus.”

How we show up in times of uncertainty matters for our team, our culture and ourselves. Taking this all into account, our webinar explores five leadership practices which create followership driven by commitment vs. compliance when the “unknown is greater than the known.” As we explore each practice, we will focus on using the power of questions and how to move away from a traditional to a non-traditional mindset and create “provocative inquiry” to challenge our assumptions in a way that can move others to self-discovery.

Using this approach, we will be focusing on the following concepts:

  1. Creating the right clarity through one lens to minimize/eliminate story-creation.
  2. Thinking about what it means to move from connecting with people to making meaningful connections.
  3. Understanding the idea of not just networking and relationship-building, but doing it with a purpose
  4. Understanding the need for demonstrating the unexpected as a way to create energy, enthusiasm and engagement.
  5. Using your internal voice as a guide to build a mindset of reflective leadership, particularly in times when you don’t have all of the answers for your teams.

Implementing degrees within any of these areas have great opportunity to provide enhanced authenticity, transparency, and communication, and yes … they matter.

Watch the entire webinar here:


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Gary Walljasper and Melissa Worrel-Johnson

Gary Walljasper and Melissa Worrel-Johnson work at Carlson Group, which provides leadership and talent services in Greater Des Moines (DSM).