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Reimagine Downtown Des Moines (DSM) Through Adventure Stories

August 4, 2021

GREATER DES MOINES, IA (Aug. 4, 2021) – Visitors and residents will have a chance to explore Downtown Des Moines (DSM) through vibrant storytelling and creative urban interventions through the Downtown DSM Adventure Stories series.

Downtown DSM neighborhoods will transform into five unique adventure stories with more than 20 activated locations. Adventurers will discover new nooks and crannies of Downtown DSM as they dive in the immersive world, with chapters hidden near well-known spaces. The first two stories will be revealed on August 18 in central Downtown. New adventure stories will be released every Wednesday until Sept. 8.

“Downtown DSM Adventure Stories will give residents and visitors an opportunity to explore Downtown in a different way than they ever have before,” said Tiffany Tauscheck, Chief Operations Officer at the Greater Des Moines Partnership. “We hope participants will take their family and friends through the stories as they experience the uniqueness of Downtown Des Moines and support local businesses.”

All Downtown DSM Adventure Stories will be broken up into a set of chapters. Each chapter will be marked on-site with visuals that include a special QR code. Adventurers will use their smart phone to scan each QR code and read the corresponding chapter. Every chapter will include an interactive Adventure Challenge activity, like sketching a faraway planet or capturing a photo of a slithering reptile, that allows adventurers to engage even further with story. There will also be a clue included at the end of each chapter that will lead then to the next stop on their journey. Each story will include four – six chapters.

Visit downtownDSMUSA.com/adventurestories or follow @downtownDSMUSA on social media to be the first to know when new stories are released. Share your Adventure Stories experience on social media by using the hashtags #downtownDSM, #DSMlocal, #DSMUSA.

Downtown DSM Adventure Stories is produced by the Greater Des Moines Partnership in collaboration with Group Creative Services. This activity is free to the public thanks to our sponsor MidAmerican Energy Company.

The story series is a part of an ongoing Glad You’re Here | Love Downtown DSM series that creates moments of surprise and delight in Downtown DSM, with the goal of getting more people Downtown and supporting local businesses.

About the Greater Des Moines Partnership

The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 24 Affiliate Chambers of Commerce, more than 6,500 Regional Business Members and more than 365 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.