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Small Business Success Summit

If you're a small business owner, join us for a summit created just for you. Attend presentations by keynote speakers from industry leaders that will inform and inspire, participate in workshops with fellow business owners in Greater Des Moines (DSM) and engage in in-depth conversations at breakout sessions ranging from talent attraction and work culture to data privacy and financial management.

Event Details  |  Register Now

Date & Time

Friday, Nov. 8, 2019 from 8 a.m. – 4 p.m.

Location

FFA Enrichment Center at DMACC
1055 SW Prairie Trail Parkway
Ankeny, Iowa 50023

For more information about the Small Business Success Summit, contact Christina Moffatt, Director of Small Business Development at the Greater Des Moines Partnership.

Registration  |  Session Details  |  Sponsors 

Agenda

Register today to secure your spot for this year's Small Business Success Summit in November!

Breakout Sessions

OPENING SESSION KEYNOTE  |  9 – 10:15 a.m.   

To Be Announced  |  Google

BREAKOUT SESSIONS 1  |  10:30 – 11:15 p.m.

What Business Owners Need to Know When an Employee Dies or Gets Hurt  |  Davis Brown Law Firm – Jo Ellen Whitney

A death in the workplace can feel like a death in the family. Whether sudden or expected, the death of an employee can be traumatic. This presentation will provide tips that may help you navigate the needs of your company and your staff during a difficult time as well as address what to do when an employee is hurt on the job.

Attracting and Retaining Talent  |  Oasis, a Paychex® Company – Stephanie Cox

In this session we will discuss how in an increasingly competitive labor market, top talent is a hot commodity. Small and mid-sized businesses can take note of trends being set by larger organizations, but while matching a large employer’s full depth and breadth of employee benefits may not be feasible, smaller employers can become more articulate and intentional about their own competitive advantages in the labor market. Attendees will learn five tactics for differentiating their organization from competitors.

Marketing on a Shoestring Budget  |  Nexus 6 – Jay Casmirri, Dave Makin and Rebekah Norgaard

In our presentation we'll cover the fundamentals of what marketing looks like today and how to do it on the cheap, all while looking good doing it. Our presentation will include:

- Social media planning, design and scheduling with free tools
- Minor upgrades to take your videos from amateur to semi-professional
- Getting people in store with events and experience building
- Networking 101

 

Donations, Sponsorships, Ads=Overwhelmed  |  CrossRoads Shooting Sports – Tom Hudson

From navigating the pancake breakfast sponsorships to dominating the local airwaves, there is no shortage of advertising salespersons calling on the small local business owner. How to implement strategies and tactics to develop a budget and execute an effective media and promotional plan as part of an overall marketing and communications plan will be presented.

Reimagine Your Space for Productivity and Profits  |  Downing Construction – Justin Brown and Baker Group – Daryld Karloff

Join Downing Construction and Baker Group as they discuss creating the best work environment to improve productivity, employee retention, long-term growth and profitability. Furniture configurations, flexible seating options and other simple fixes are reasonably cost effective options to reconfigure an existing space to help get you to the next step in your company’s growth.

Prevent Fraud and Theft in Your Business  |  TDT CPAs and Advisors, P.C. – Courtney De Ronde

Have you heard a recent report of fraud, embezzlement or theft and wondered why no one caught them sooner? Small businesses don’t always have the people and resources to put the proper checks and balances in place. This session will cover the most frequent small business frauds and three things you must understand to reduce the risk of fraud and loss in your business.

LUNCH KEYNOTE  |  11:45 a.m. – 12:30 p.m.

The Sincerity in Service  |  Paul Long – Creator of "Fundamism," Motivational Speaker

What is a world-class customer experience? Are you certain that your definition will differentiate you from your competitors? Through Paul’s concept of Fundamism, you will learn principles that aid in listening and connecting with others while stressing the importance of sincerity in every interaction. Learn how to enhance customer interactions while revealing additional opportunity to make a difference in all walks of life. Audiences of this experience will be left with a stronger understanding of the difference one person can make by showing a genuine interest in others and learn specific techniques on how to do so.

BREAKOUT SESSIONS 2  |  12:45 – 1:30 p.m.

Is This Noncompete Really Enforceable?  |  BrownWinick Law Firm – Elizabeth Coonan and Ann Kendall

Noncompete agreements are important to ensure you are protecting your confidential information and protecting yourself from employees becoming your competitors. In this presentation, learn about the details of noncompetes — the how, when and why. This will be an interactive session, so bring your questions!

Serve Up: 7 Qualities of a Collaborative Culture  |  Inspiring Solutions – Michele Matt, CSP

Given the interdependency and complexity of today’s workplace, it’s no longer enough to just focus on engaging your employees to improve your customers’ experience to grow your business. Building a collaborative, diverse culture is the only way to become and sustain a cohesive environment. Learn how this organization-wide process makes a significant impact on customer satisfaction, employee engagement, leadership effectiveness and accountability.

 

Write Once, Use Twice (or More!)  |  Cooper Smith and Company – Sally Cooper Smith

On a content creation treadmill, constantly thinking of ideas for the next blog or social media post? This session teaches attendees how to repurpose the content they have to deepen their connection to their market audience.

 

How to Use Your Speaking Voice for Optimum Impact and Influence  |  Vocal Arts Unlimited – Norm Boaz

Your speaking voice has the potential to captivate, inspire and influence the listener. When meeting someone or presenting to a group, within the first few seconds of hearing your voice and taking in your facial expressions and body language, people are determining how interested they are in what you have to say. You may have good content, but WHAT you say is typically not as powerful or effective as HOW you say it. Your voice can be an Asset or a Liability.


Building Trust in Your Small Business  |  Entrepreneurial Technologies, Inc. – Erin Rollenhagen

During this session, we’ll explore why trust is so crucial, how it breaks down, and when and how to make changes to strengthen it with four crucial questions:

- Can you build trust with your team?
- Can you build trust with your clients?
- Do you trust yourself?
- Do you trust the universe?

Principles of Effective Small Business Financial Management  |  VITAL Financial Services – Mike Slater and Lincoln Savings Bank – Jason Walters

Small business owners are entrepreneurial spirits with a particular talent or trade. While passionate about their craft, the financial aspects of running a business often present new challenges they are unprepared for. Even experienced business owners encounter new aspects of financial management as their businesses grow and expand. In this presentation, principles of effective financial management every small business should know will be discussed.

BREAKOUT SESSIONS 3  |  1:45 – 2:30 p.m.

Essentials for Hiring in Your Small Business and What to Include in a Handbook  |  Hopkins & Huebner, P.C. – Hugh Cain, Brent Hinders and Eric Updegraff

This session will walk you through essential Iowa and Federal Statutes that govern small- and medium-size employers and employees. This presentation includes what documents you need to have when hiring an employee, what you need in an employee handbook, how to defend yourself against employee claims for discrimination and any unfair business practices.

 

Productive Conflict Resolution in the Workplace  |  Wright Solutions – Ann Wright

Studies show that 68% of people (employees and customers) quit or leave a company because of one employee causing conflict. Conflict in the workplace can deteriorate morale, lower productivity and increase costs. Learn how to address conflict and prevent it.

 

Hyper-Local Hype: The Rise of the Nano Influencer  |  Ivory House Photography – Whitney Warne

Marketing is shifting quickly and word of mouth is now the number one way for brands to build creditability with your ideal client. Whitney Warne, Founder of Ivory House Photography, will dive into the topic of hyperlocal influencer marketing, it's ripple effect impact it had on her business and how to implement these tactics at the local level.

You've Been Hacked!  |  Gislason & Hunter LLP in Partnership with Eide Bailly – David W. Nelmark and Michael Maggio

The data privacy and cyber security seminar will provide participants with a real-life scenario of a data breach. A team made up of a Gislason & Hunter attorney and an Eide Bailly CPA experienced with these scenarios will present an overview of a cyber security plan, including prevention and response.


The Art of Failing Forward  |   Blue Bean Studio – Carlos Rojas

An experiential workshop that allows you to test drive an innovation practice that walks you through how to build, test and learn your way into solving business challenges. Carlos will walk you through several case studies showing this practices as well.

Shifting into Growth with the Right Resources  |  Goldman Sachs – 10K Small Business Graduates and Iowa Economic Development Authority (IEDA) – Jill Lippincott

If you've been in business for more than a few years, chances are you've hit a plateau at some point. Learn from two Goldman Sachs 10KSB graduates and IEDA on what programs are available for FREE to help you get growing.

CLOSING KEYNOTE  |  2:45 – 3:45 p.m. 

 

Never Give Up — The Survivor Way  |  Holly Hoffman – Author and Motivational Speaker

As we survive life’s challenges, we come face to face with fear and uncertainty. Challenges may allow us to step out of our comfort zone and push ourselves above and beyond our own self-limitations. What makes us is how we choose to overcome challenges. As Holly shares her experience of being on a reality show, she encourages others to think about six simple words to take on any challenge with which they are faced.

Registration

Register today to secure your spot for this year's Small Business Success Summit in November!

For more information about the Small Business Success Summit, contact Christina Moffatt, Director of Small Business Development at the Greater Des Moines Partnership.

Thank You To Our Sponsors:

Premier Sponsor

Media Sponsor

 

Silver Sponsors

Bronze Sponsors

 

Hospitality Sponsors

Exhibitors

Community CPA  |  Hardin & Associates  |  Iowa Center for Economic Success  |  KHI Solutions
Lincoln Savings Bank  |  National Association of Women Business Owners
Sandler Training  |  U.S. Small Business Administration