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Incubator Program

Downtown Farmers' Market Incubator Program

The Downtown Farmers' Market presented by UnityPoint Health – Des Moines has an incubator pilot program to support businesses. The program will host businesses and approved startups businesses at two special incubator-themed booths, providing new vendors an opportunity to sell their products alongside other Market vendors. One booth is brought to the community by Principal Financial Group® and another is in partnership with Center at Sixth and the Evelyn K. Davis Center and brought to the community by EMC Insurance Companies.

This pilot program aims to improve access and economic growth for local small businesses and accurately represent the Greater Des Moines (DSM) community. The Market welcomes an average of 25,000 visitors each Saturday, providing program participants with an opportunity to grow their business. 

Interested parties must abide by the qualifications to be eligible for the program.

For more information, contact Megan Renkel, Downtown Farmers' Market Manager.

2022 Vendor Schedule

Follow the Downtown Farmers’ Market social channels for updates on Incubator program vendors scheduled to be at the program.

2022 Incubator Program Vendors at the Principal Financial Group® Booth
Date Vendor Vendor Description
May 28 LeeTy Delights Specialty homemade cinnamon rolls
June 4 Au Natural Healing & Wellness Natural skin products, soaps, candles
June 11 Cie Cies Sweet Treats Cheesecakes, cupcakes, cakes
June 18 Lyela's Kitchen Pakistani and Indian homemade food
June 25 LeeTy Delights Specialty homemade cinnamon rolls
July 2 Johnna Joy Designs Handmade jewelry
July 9 The Joy of Curls LLC Plant-based hair care for textured hair
July 16 SLae Things LLC Handmade fashion/accessories
July 23 Poppin Joes Gourmet Kettle Korn Gourmet kettle corn
July 30 McCabe Artistry Upcycled vintage décor, handmade goods
August 6 Maiden Midwest Handmade wax products
August 13 Ella's Echoes Vintage postcards, holiday, greeting cards
August 20 That's The Mood Scents Hand-poured and slow-stirred candles
August 27 Tamoka Enterprise Paintings, coffee mugs
September 3 Brown Girl Mafia Homemade candles, jewelry, lotions, soaps and apparel
September 10 Bs Dough Co Gourmet mini donuts
September 17 More Spores Farm Gourmet mushrooms
September 24 Laced Up Family Apparel
October 1 Lors Art Corner Acrylic paintings, hand-painted gnomes, jewelry, apparel
October 8 Tranzitions Wellness and Beauty Bar Natural crystals and stones, candles, jewelry, home décor
October 15 Boozy Nuts Spirit-infused praline pecans and almonds
October 22 Ken Supply Apparel
October 29 Good Day DSM Homemade French macarons


Vendor schedules subject to change. Follow The Market on Facebook, Instagram and Twitter for updates and news.

Incubator Program Details

Principal Financial Group®

Qualifications for the booth brought to the community by Principal Financial Group®:

  • Must be a minority-owned business or operated and actively managed by one or more persons who fall into one or more of the following categories: minority group, woman, persons with disabilities, disabled veteran or LGBTQ+.
  • Meet Market minimum qualifications: Iowa grower/producer, locally handmade/handcrafted and no resale/wholesale products.
  • Qualifying businesses will be selected to participate on a first come, first served basis.
  • Business must be new to the Downtown Farmers' Market.

EMC Insurance Companies

Qualifications for the Center at Sixth/Evelyn K. Davis Center booth brought to the community by EMC Insurance Companies:

  • Be a current member of the Center at Sixth* collective.
  • Meet Downtown Farmers' Market minimum qualifications: Iowa grower/producer, locally handmade/handcrafted and no resale/wholesale products.
  • Interested parties must abide by Market and Center at Sixth first served basis.

*Center at Sixth is a collective of Black and Brown-owned businesses in the 6th Avenue Corridor Urban Neighborhood Main Street District. The name was derived from the historic Center Street, a site that was previously a predominately Black-owned business district between 10th and 14th Streets in DSM. Center at Sixth is collaborating with Evelyn K. Davis Center to identify and recruit prospective vendors.

2023 Interested Vendors



LadyLike is an initiative to inspire and empower Black and African women in DSM. LadyLike uses various facets to connect with women in efforts to fuel their desired commitment to the community while elevating local Black Women talent and addressing the racial wealth gap through training, mentoring and entrepreneurial support. The organization will host several different Black Women-owned businesses at their booth at designated dates throughout the Market season.

For more information about the LadyLike program, please contact Jerrica Marshall, Downtown Placemaking Manager.