Lisa Carponelli

Velorosa was founded in 2015 by business partners and cycling friends Kim Hopkins and Lisa Carponelli, both of Des Moines. Hopkins began designing jerseys for her race team in 2008. The partners sell the race-inspired apparel online and at pop-up locations to meet the needs of women looking for unique, great-fitting, high-performance cycling clothing. Velorosa loosely translated means ‘pink bike’ in French and Italian.