Shining a Light on Iowa Nonprofits: Launching a Pro Bono Marketing Partnership Program
For almost 120 years, Lessing-Flynn (LF) has worked with brands doing good in the world. From the manufacturers who keep essential industries moving to healthcare institutions caring for our neighbors, our clients cover a wide range of industries. We’ve found incredible meaning in working with them. After all, we’ve always believed that strong brands help build strong communities.
Now, we’re excited to lean into that idea with LF BrandKind, a new pro bono marketing partnership program supporting 501(c)(3) nonprofits in Greater Des Moines (DSM) and surrounding communities. This year, we’ll select one organization to receive a fully customized marketing and branding package valued at up to $25,000. And applications are open now!
Our team members are remarkably active in our communities, dedicating thousands of hours each year to involvement in professional associations, nonprofit organizations, charities and causes. If we are going to live in our communities, we feel it is our obligation to invest in them as well.
LF BrandKind is our way of putting that belief into action for organizations that are doing some of the most important work in Central Iowa that may not have access to the same marketing resources as larger organizations.
Who Can Apply for LF BrandKind?
LF BrandKind is open to any registered 501(c)(3) nonprofit headquartered in or primarily serving Central Iowa. Organizations only need to describe their mission, the audiences they serve, their marketing or communication need, and how improved visibility will advance their work.
What Can the Selected Organization Expect?
Our team will work side by side with the selected organization to creatively solve its brand challenges. The package — valued at up to $25,000 worth of agency time — will be tailored to the most urgent and meaningful marketing needs. That will look different for every applicant, but could include:
-
Brand strategy or messaging framework.
-
A brand refresh.
-
Creative development.
-
Marketing campaign strategy and activation.
-
Video production or digital storytelling.
-
Website development or refresh.
-
Capital campaign branding, messaging and materials.
Whether it’s a brand refresh, a targeted campaign or a new way to share their mission, together we’ll help inspire action. Because when bold ideas meet brave causes, communities move forward.
When Can Applicants Expect a Decision?
Here’s a breakdown of our timeline.
Let’s Get Started
The LF team is truly rallying behind this effort, and we’re more than ready to start on the challenge. But first, we need to know who could use our help. We’d love your help getting LF BrandKind in front of local nonprofits. Please share the opportunity with a nonprofit you think could benefit from some support.
Tom Flynn
What drives Tom is a simple belief instilled in him by his father: Business is all about relationships. When you work hard, think creatively and treat people well, success follows.
Tom Flynn, President & CEO of Lessing-Flynn
Company president since 2007 and a fourth-generation Flynn, Tom’s boots-on-the-ground leadership philosophy makes Lessing-Flynn a standout workplace. (And we have a seven-year streak as a Top Workplace in Iowa to prove it.)
As the company’s visionary, Tom is the driving force behind LF’s strategic direction, culture and big-picture thinking. Having worked across nearly every department — from print production and copywriting to account management — he brings a hands-on approach, ability to generate new ideas and inspire innovation, and deep operational understanding that have been key to the agency’s continued growth.
Keep up with the momentum that's happening in and around Greater Des Moines (DSM) when you subscribe to one or all of the Greater Des Moines Partnership's newsletters — they're packed with the latest news, highlighting everything from upcoming events to development projects to policy updates. Join the mailing list to connect with The Partnership and help amplify stories from around the region.