DSM Forward How to Use Marketing to Get to the Other Side Webinar
The Greater Des Moines Partnership DSM Forward webinar series offers insight on moving the Greater Des Moines (DSM) region forward in the aftermath of the COVID-19 pandemic. As plans are made and businesses reopen, The Partnership has put together resources for employers at DSMpartnership.com/DSMForward.
Drew McLellan, of McLellan Marketing Group, spoke about communicating your way through the COVID-19 pandemic during the recent “How to Use Marketing to Get to the Other Side” webinar. Throughout the webinar, he discussed opportunities employers have to use marketing to combat fear within audiences.
Communicating to Your Audience
Drew explains that a business has three critical audiences: employees, customers and prospective customers. Without communication with employees, the other two audiences don’t matter. He says it’s crucial to show up for your employees and figure out how to relay next steps for your vision. Here are a few of the suggestions Drew makes:
- Stay consistent in your tone.
- Be a calming voice for your team, customers and potential customers.
• Acknowledge their fear.
- Figure out where each audience is (email, social, advertising, etc.)
- Decide how to communicate.
- How can you be helpful?
- How can you be informative?
- How can you be service-oriented?
- Make sure you are transparent.
- Offer flexibility.
- Show Generosity.
See the entire webinar below:
Updates from the McLellan Marketing Group regarding the COVID-19 pandemic can be found here.
You can count on The Partnership to continue to share accurate and fact-based updates as well. See more on COVID-19 here.