How Two DSM Businesses Are Using Social Media to Sell Virtually
How to Sell Online on Instagram
Liz Lidgett, owner of Liz Lidgett Gallery + Design, shares ideas for selling on Instagram during COVID-19. She says small business owners will need to be creative and innovate to bring in new sales. Liz discusses building up followers and trust in order to sell to them. She references the book, Jab, Jab, Jab, Right Hook by Gary Vaynerchuck, which looks at how each jab is something useful, inspiration or fun and then the right hook is the sale. Liz then goes into detail about how she utilizes Instagram Gallery Sales to sell prints.
How to Continue Sales
Becky Pospisal, owner of The Knotty Nail, discusses continuing sales for her small business. The Knotty Nail’s online shop offers do-it-yourself kits and finished artwork. Becky explains how to sell on Facebook when not able to sell at shows, shops, etc. Through Facebook Live videos, Becky sells products and addresses questions about products and more.
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