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Small Business Success Summit

The purpose of the Small Business Success Summit is to inform, educate and inspire business owners in Greater Des Moines (DSM). The Summit hosts keynote speakers, workshops and breakout sessions on a variety of timely topics that affect business owners and managers. Attendees have time to network and establish strategic partnerships. Sign up for the OneVoice Weekly and other Partnership e-newsletters for the latest details for The Summit in 2018 and other DSM USA events!

2017 Small Business Summit Event Details


Session Details  |  Sponsors

Agenda

Breakout Sessions

OPENING SESSION KEYNOTE  |  9 – 10:15 a.m.   

 

SUCCEEDING IN A MICRO-MOMENTS WORLD  |  Google – Whitney Cox, Marketing Manager for Small Business Outreach


Today's consumers are rarely without their smartphones. This holiday shopping season, 51 percent of consumers expect to complete the majority of purchases on a mobile device. Learn how your business can connect with these customers in the critical moments when they want to call, click, or buy.

BREAKOUT SESSIONS 1  |  10:45 – 11:30 a.m.

 

CRUSH YOUR GOALS  |  McCraine Associates – Daniel McCraine, Founder


If you are content to just inflate last year’s goals by 2-5 percent, this workshop isn't for you. There are no special techniques, tricks or tips you need. Just work a little harder. If you want to transform your business, skyrocket your sales, or explode your profits by setting goals that are 20-200 percent greater than before, this workshop is for you! Learn not just new and better ways to craft your goals, but also the mind-hacks necessary to achieve them. This workshop is designed to help you blow the lid off your business so you can have the business of your dreams!
 

HUMAN RESOURCE TOOLS FOR YOUR BUSINESS  |  Aureon HR – Sarah Charlier, SPHR, SHRM-SCP


This session will cover the basic tools and resources all employers should have for legal compliance and basic HR management.


 

SMALL BUSINESS LAW  |  Davis Brown Law Firm
Courtney Strutt-Todd, Public Attorney in finance, employee benefits, ERISA and tax law; Amy Piepmeier, Attorney in business organizations and transactions, securities and renewable energy; Jason Stone, Attorney in business law


This workshop is designed to help small business owners navigate the various legal encounters they face. Often, small business owners are unaware of the legal obligations they are required to meet, from filing a business entity (LLC, corporation, partnership), employee requirements, contracts, leases and other legal matters that affect small businesses.deb

 

HOW TO USE AND ANALYZE YOUR QUICKBOOKS REPORTS  |  The Business Warriors – Deb Perkins, Tammy Stifel


Less is more. Don’t get lost in the numbers. This workshop will help business owners who use QuickBooks to better use the information it provides to manage their business.
 

TARGETED ADVERTISING – LOCATE, ENGAGE & CONVERT CUSTOMERS  |  Happy Medium – Julie Welch, Media Director


Strategies for Facebook, direct mail and other advertising channels to identify your target audience, deliver engaging content and earn new customers.
 

BANKING FOR SMALL BUSINESSES  |  Bankers Trust – Becky Fluegge, VP SBA Lending Manager and Aldin Hodzic, Treasury Services Officer


In this workshop we will discuss funding options to help your company grow, including conventional funding and various government guaranteed programs uniquely designed for small businesses. We will also discuss efficient ways to manage and streamline your payments as well as protect your company from the risk of financial fraud.

LUNCH KEYNOTE  |  11:45 a.m. – 12:30 p.m.

"SMASH THE BOX"  |  Chad Willett, Professional Speaker and Author


"Smash the Box" will re-ignite the passion in business owners by allowing them to think differently! When we generate ideas and come up with new solutions, that is when we gain a competitive advantage.

BREAKOUT SESSIONS 2  |  12:45 – 1:30 p.m.

 

HOW TO MAKE SURE NEXT YEAR IS EVEN BETTER THAN THIS YEAR  |  Your Clear Next Step – Sinikka Waugh, CEO


Learn how to facilitate an effective retrospective to help you identify what's working and how you can capitalize on it, along with what's not working, broken or completely missing in action and how you can improve it.
 

EMPLOYEE ENGAGEMENT AND FEEDBACK  |  HR Hotline Associates – Julie Caspar, President


Employee engagement matters. The buzz phrase in today’s workplace is employee engagement. Why? Because organizations are discovering that employee engagement directly correlates with individual performance and organization results. 
 

MANAGING THE DIFFICULT EMPLOYEE AND STRATEGIES TO MINIMIZE RISK  |  BrownWinick Law Firm – Beth Coonan, Partner, Attorney in employment law


This session will address best practices for handling employee issues and avoiding workplace disruption while complying with a patchwork of employment laws.
 

HOW TO KEEP PACE WITH THE EVOLVING LANDSCAPE OF CYBERSECURITY THREATS  |  BerganKDV – Scott Meeker, Business Technology Consultant


Scott Meeker will discuss how small businesses can keep pace with the evolving landscape of cyber security threats. This session will highlight the importance of building a security-aware company culture that will help educate employees and prevent them from being a company’s biggest cyber security vulnerability.

 

BE HONEST. DOES YOUR BRAND SUCK?  |  Downing Construction – Justin Brown, Partner and Trio Agency – Renee Schneider, Owner


Beyond logos and colors, a company’s integrated visual brand is the foundation upon which voice, story and bottom-line success is built. But what if it needs some help? Learn from Downing Construction on their recent rebranding and marketing experts, Trio Agency, on what a brand should represent.

  

EXIT WITHOUT AN ENCORE  |  Bernie Lowe & Associates, Inc. – Ray Main, Vice-President: Performance & Legacy Division and  Whitfield & Eddy Law, PLC – Jonathan Kramer, Attorney-Member


Succession planning — Do you have succession strategy for your business? Do you think it is important for your family, employees, suppliers, lenders and community? A succession plan will help you financially if you retire or sell your business. Take this to learn about a successful succession process you can implement to increase the value of your business when you are ready for a transfer opportunity. 

BREAKOUT SESSIONS 3  |  1:45 – 2:30 p.m.

 

GROWING YOUR BUSINESS  |  The Schneider Group – Troy Schneider, Owner


Should I? Can I? What do I need to do?
Business owners are often faced with the question, “To grow or not to grow?” This can appear to be a difficult decision. In this class, we will help you identify the information you need to make this evaluation. You will leave confident in how to make these decisions, move forward and know you are not on your own. There are people and resources available to help you propel your business to the next stage.
 

STOP SEARCHING FOR UNICORNS  |  Aureon HR – Kate Risa, Human Resources Business Partner


Why is it we think that the perfect employee is as mysterious and mystical as is a pot of gold at the end of a rainbow or finding a unicorn? Often, we find ourselves searching for the wrong candidates in the wrong places when the best candidates and employees are here already and easily accessible. Learn why you should stop hiring for miracles and use your existing resources to create the culture that attracts, rewards and retains great employees.
 

INTELLECTUAL PROPERTY FOR SMALL BUSINESSES: 10 IP MISTAKES TO AVOID  |  McKee, Voorhees & Sease, PLC – Jill Link, Patent Attorney


Are you protected? Are you making any of the most common IP mistakes? This workshop will walk you through what to protect and how to protect your IP assets. From managing your online presence and fair use, to branding and patenting, it is important to understand the most common pitfalls small businesses make to ensure you avoid them.

 

SMALL BUSINESS RESOURCES  |  DMACC, Drake University JPEC, Iowa Center for Economic Success, Iowa Economic Development Authority, Iowa State University CIRAS, Small Business Development Center, U.S. Small Business Administration (S.B.A.) 


Ever feel like you’re alone?  Well you’re not.  Come learn from all the great resources (many free or low fee) in our community that are here to help strengthen your business.
 

SALES STRATEGIES: EXPANDING YOUR SALES TOOL BOX  |  Modern Muse – Tiffany Tokarz, Intentional Growth Strategist


This session will mix old school and new school methodologies to help you or your organization fill the pipeline and set yourself up to surpass your sales forecast. By utilizing all the tools that are available, you’ll be able to spend less time chasing unqualified prospects and more time closing profitable business.
 

CREATE YOUR IDEAL BUYER'S JOURNEY: MASTERING THE IRREFUTABLE SCIENCE OF HUMAN BEHAVIOR  |  The Profit Zone – Don DeWaay, Owner


Discover how psychological motivators and emotional triggers can create the ideal buyer’s journey, generate 10 times the leads and close more business than you ever thought possible. Nothing has more impact on business development and sales success than the understanding and appropriate application of human psychology and behavioral science.

CLOSING KEYNOTE  |  2:45 – 4 p.m. 

 

BEYOND GRIT: 5 PRACTICES TO GAIN THE HIGH-PERFORMANCE EDGE  |  Dr. Cindra Kamphoff, Ph.D., CC-AASP


Dr. Kamphoff will teach on specific strategies the audience can use to be at their best to manage their business and practical tools and strategies to deal with adversity, mistakes and the unexpected. Attendees can learn and apply how to increase positivity in their life, work and in their business, learn strategies to decrease stress and stay in the present moment and increase their ability to focus on what they can control.

Thank You To Our Sponsors:

Premier Sponsor

Media Sponsor


Silver Sponsors

   
   

Bronze Sponsors

         
         
     
 
 

Hospitality Sponsors

       

Exhibitors

Avidity Creative
Community CPA 
Iowa Center for Economic Success
Iowa Economic Development Authority
The Profit Zone 
U.S. Small Business Administration (S.B.A.)
U.S. Bank