WHO-HD #1 at 10 P.M. and In the Morning
The May television ratings have just been released and WHO-HD is now the undisputed #1 newscast at 10pm and in the morning. Channel 13 News at 10 wins with a 25.5 share…a .2 share advantage. Today in Iowa continues as the undisputed #1 morning news leader by SIX full share points with an incredible 42.9 share. That means nearly 43 percent of 18 to 49-year-olds watching television in central Iowa between 5 & 7 AM are watching WHO-HD.
Channel 13 News at 6 remains in a dead heat for the top spot trailing by just 2.3 share points
|
May 2014 Adult 18-49 Share
|
|
Newscast
|
WHO
|
WOI
|
KCCI
|
|
5:00 - 5:30 AM
|
29.0
|
0.0
|
33.9
|
|
5:30 - 6:00 AM
|
34.2
|
0.6
|
44.0
|
|
5:00 - 6:00 AM
|
32.2
|
0.4
|
40.2
|
|
6:00 - 6:30 AM
|
45.8
|
0.3
|
39.2
|
|
6:30 - 7:00 AM
|
46.2
|
0.8
|
33.8
|
|
6:00 - 7:00 AM
|
46.0
|
0.6
|
35.9
|
|
5:00 - 7:00 AM
|
42.9
|
0.6
|
36.9
|
|
12:00-12:30 PM
|
10.9
|
3.8
|
17.8
|
|
5:00 - 5:30 PM
|
24.5
|
2.4
|
30.7
|
|
5:30 - 6:00 PM
|
25.9
|
2.9
|
24.5
|
|
6:00 - 6:30 PM
|
23.0
|
0.9
|
25.3
|
|
10:00 - 10:30 PM
|
25.5
|
3.0
|
25.3
|
"Our determination to serve central Iowa viewers’ has never been stronger,” says WHO-HD President and General Manager Dale R. Woods. “And our commitment will be demonstrated again this fall when we launch Iowa’s first 4 p.m. newscast giving us a distinct advantage in covering the big stories of the day plus breaking news and weather.”
Ratings estimates are according to Nielsen Media Research’s May 2014 measurement period for the Des Moines/Ames Designated Market Area (DMA). The four-week measurement period was April 24 through May 21, 2014. Ratings estimates are for Adults 18-49 Share. A share is the percentage of all TV households with sets in use in the Des Moines/Ames DMA (Designated Market Area) tuned to a particular program. All ratings comparisons are on a May 2013 to May 2014 basis.
About WHO-HD Channel 13
WHO-HD Channel 13, owned by Tribune Company, is celebrating 60 years of broadcast service to central Iowa. Channel 13 News prides itself on bringing viewers rich, local content in total high definition. From investigations to ground-breaking, creative coverage of the big daily story, more and more Iowans are choosing Channel 13 News.
WHO-HD continues to earn the most prestigious journalism awards in the broadcast industry. So far in 2014, the station has earned 3 prestigious regional Edward R. Murrow awards from the Radio Television Digital News Association (RTDNA) including the categories of Investigation and News Series. Plus, 19 Eric Sevareid Awards from the Midwest Broadcast Journalists Association (MBJA) including accolades for Spot News, Investigative, and Best Newscast. In 2013, Channel 13 News earned an incredible 61 awards for journalism excellence…nearly double the awards the other central Iowa stations earned combined. The accomplishment included 18 Eric Sevareid awards from the Northwest Broadcast News Association, 2 Edward R. Murrow awards, 15 Iowa Broadcast News Association awards and 4 Emmy awards.
The technological leader, WHO-HD Channel 13 is now utilizing a powerful-new S-Band Doppler Radar that includes the most advanced digital technology available in Iowa. In 2010, WHO-HD became the first commercial television station in Iowa to begin broadcasting all local programming in total high definition in 2010. In addition, WHO-HD was the first station in Iowa to: utilize videotape, broadcast live from news events and protect with live Doppler radar.
On December 27, 2013, WHO-HD Channel 13 became owned by Tribune Company, one of the country’s leading multimedia companies, operating businesses in broadcasting, publishing, and interactive. The company’s broadcasting group owns or operates 42 television stations, WGN America on national cable, the national multicast networks Antenna TV and THIS TV, Tribune Studios and Chicago’s WGN-AM. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.