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AMA Iowa Hosts Virtual Diversity, Equity & Inclusion Series

August 24, 2020

WEST DES MOINES, IA (August 21, 2020) – The Iowa Chapter of the American Marketing Association (AMA Iowa) announced today that it will host a three-part virtual series on Diversity, Equity & Inclusion, sponsored by GuideOne Insurance. While geared toward those who work in advertising, communications, marketing and sales roles in their organizations, all are invited to participate.

This Tuesday, Aug. 25, from 2:45 – 4:30 p.m., Claudia Schabel, President of Schabel Solutions, will discuss How to Diffuse Unconscious Bias that Damages Workplace Culture & Brand. Key Takeaways include: explore the concept of unconscious bias and how it impacts your organization’s brand; explore opportunities for marketing professionals to challenge biases and stereotypes; and, discuss strategies to mitigate your own unconscious bias.

On Wednesday, Sept. 23 and Thursday, Sept. 24, 11:45 a.m. – 1 p.m. both days, Chelsea Wallace, CEO and The Launch Copy Coach behind TheChelseaWallace.com will span two days to allow sufficient time to take a deeper dive into the topic: Adjusting Go-To-Market Strategies to Defeat Bias and Barriers. Key Takeaways include: understand three main characteristics of people-first marketing and how they impact minority and under-served groups; identify three main characteristics of profit-first marketing and how they trigger and perpetuate harmful cycles among non-white people groups; pinpoint concrete examples of people-first versus profit-first marketing across marketing campaigns and sales funnels; and, begin the journey to discovering how-to-create and implement people-first marketing strategies within their brand and organization.

The cost to participate in these virtual events is $25/members and $40/non-members, and you may register here:

AMA Iowa President, Ellen Linkenhoker, says, “As an organization, part of our mission is to support and educate the Iowa marketing community. One of the best ways we can do this is by bringing in the resources to help educate and advance the efforts around diversity and inclusion. The work we do as marketers is a big responsibility because we’re so often speaking on behalf of the organizations we work for and with. These virtual programs can help us take the right steps.”

She goes on to say, “We are thankful for GuideOne’s sponsorship. They’re support is what makes it possible for us to bring in these speakers and provide these very timely programs.”

About AMA Iowa

The Iowa chapter of the American Marketing Association (AMA Iowa) – one of the largest professional associations for marketers – has more than 350 members statewide. Members are marketing researchers and strategists employed by a wide variety of Iowa businesses, agencies, non-profit organizations and educational institutions. The association hosts monthly programming, the annual NOVA Awards program, and a multitude of networking and leadership opportunities. For more information, visit amaiowa.com, follow us on Twitter at twitter.com/amaiowa, Instagram at Instagram.com/amaiowa or on Facebook at facebook.com/amaiowa.

About GuideOne Insurance

GuideOne Insurance was founded in 1947 with a commitment to social responsibility. That tradition continues today, as the company proudly protects the people who strengthen our communities. GuideOne serves churches, nonprofit organizations, small businesses and educational institutions. We provide commercial property and liability, business owner’s policies (BOP), workers’ compensation, commercial auto, and many other liability needs. Through GuideOne National, our Specialty E&S carrier, we serve three industry verticals: infrastructure, construction and energy.

Rated “A-” (Excellent) by industry analyst A.M. Best, GuideOne is licensed in all 50 states through a network of distribution partners who serve more than 51,000 members. GuideOne’s corporate headquarters are located in West Des Moines, Iowa.