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DSM Credit Unions Work to Preserve Inclusivity

DSM Credit Union Inclusivity

May 11, 2020

Founded in 2006 by the late Warren Morrow, in partnership with the Iowa Credit Union League, Coopera works to help credit unions reach the Hispanic market and provide the financial services they need. Coopera offers numerous DEI — diversity, equity and inclusion — resources through its sister company, Coopera. These resources assist financial institutions in their communication with Spanish-speaking employees and members.

Coopera encourages financial institutions to embrace DEI in serving its members, especially in times of crisis. This includes communications and offering ideas on how you can help. Internally, it is important that credit unions create a task force to deliver messaging to those who are not proficient in English and those who do not have internet or smartphone access. Coopera has put together generic communication pieces for credit unions to brand and distribute to their members. See other resource offerings below:

Spanish Resources

PPP Locator

Coopera worked CU Collaborate to offer their PPP locator in other languages, allowing for easier lender search for Hispanic small businesses.

Click here for a PPP FAQ Sheet in Spanish.

Serving + Supporting Hispanic Members Town Hall Webinars

Recently, Coopera participated in a virtual event highlighting support and resources for Hispanic members. This webinar, organized by Inclusiv, offers insight into Juntos Avanzamos, a network of credit unions committed to the Hispanic community across the country and multiple ways in which credit unions can provide access to cash and financing through communication, engagement, products and services.


Here are a few other resources to help credit unions communicate during COVID-19 include:

Iowa Department of Public Health (Resources for Underserved Populations)

Iowa Multi-lingual Hotline (8:30 a.m. – 5 p.m. M-F)

You can count on The Partnership to continue to share accurate and fact-based updates as well. See more on COVID-19 here.

Victor Miguel Corro

VĂ­ctor Miguel Corro is the CEO of Coopera, a marketing and analytics consulting firm that prepares organizations to serve underserved markets. Coopera's core clients are credit unions. Corro advocates for and nurtures organizational change. He is a champion for relevancy in a demographically dynamic environment.