A- A+

Retailers: The Holiday Season Starts Now

Holiday Shopping 2022

According to the National Retail Federation, Deloitte and Visa holiday shopping forecasts for 2022, retailers needed to be thinking about launching holiday promotions yesterday. Consumers are getting a start on their shopping now in order to spread purchases out over the next six weeks due to inflation and possible stockouts. They are looking for special deals when it comes to buying this season. What does that mean for your business?

Business Tips for the Holiday Season

To ensure that the in-person and online shopping experience are acceptable, check out these holiday shopping tips for small businesses in Greater Des Moines (DSM):

  • Ensure enough seasonal workers are hired to meet customer demand
  • Create marketing around clothing and accessories and gift cards (the top two purchase categories for the season!)
  • Leverage social media to connect shoppers to products
  • Take advantage of special deals during Black Friday, Cyber Monday and Small Business Saturday

Now is the time to grab the attention of holiday shoppers — they’ll be out in DSM visiting local shopping districts and main street areas across the region looking for attention-grabbing savings and new products. When potential customers stop in at neighborhood restaurants in between shopping stops to grab a quick bite to eat or cup of coffee, it's the perfect time for small businesses to showcase seasonal offers, gift cards and other gift ideas. And don’t forget to include the hashtag #DSMlocal when you post your deals on social media.

The holiday season is the perfect time to shop local in Greater Des Moines (DSM). Support local businesses, creators and makers across the region. You can find ideas on where to shop using the Greater Des Moines Partnership’s #DSMlocal Guides and other regional business directories listed here.

Greater Des Moines Partnership

The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 23 Affiliate Chambers of Commerce, more than 6,500 Regional Business Members and more than 400 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.