May 29, 2026
By: Greater Des Moines Partnership
Strategic America announces Matt Strawn as new CEO
Strategic America (SA), an integrated marketing and communications firm headquartered in West Des Moines, Iowa, announces the appointment of Matt Strawn as President and Chief Executive Officer (CEO), effective June 8. Strawn succeeds John Schreurs, who announced his retirement following a 43-year career at SA, the final ten as President and CEO.
Strawn has served as Chief Executive Officer of the Iowa Lottery since 2019 and is Chairman of the Powerball Product Group. As Iowa Lottery CEO, Strawn modernized the organization’s technology platforms, business practices and marketing solutions to produce record lottery revenues and sales across more than 2,500 retail outlets. Strawn’s leadership of Powerball generated nearly $8 billion in annual sales, scaled its national marketing and product partnerships, and delivered the brand’s first-ever international expansion.
“Matt is a strategic and visionary leader who will drive SA’s growth and continued success for SA clients,” said Joe Garcia, member of SA’s Board of Directors and Regional Vice President, Aflac. “During a time of growing industry complexity, Matt’s unique strategic skills and entrepreneurial spirit are ideally suited to lead the talented SA team through these challenges, deliver innovative solutions for our clients, and position the firm for further growth.”
Read the full press release here.
Learn More About Strategic America
About Strategic America
Strategic America (SA) is an employee-owned, integrated marketing firm specializing in multi-location marketing, brand building and customer engagement. Based in West Des Moines, Iowa, and representing a diverse set of clients that span multiple industries and geographies, Strategic America builds brands by using strategy and insights to power engagement and results. SA is a member of the American Association of Advertising Agencies (4As), the Public Relations Society of America (PRSA) and Association of National Advertisers (ANA). Learn more at strategicamerica.com.
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