From the Fairway to the Future: A Legacy That Lasts Beyond Tournament Week
When people think of the Principal Charity Classic, they usually picture professional golfers, community volunteers and a summer tradition in Greater Des Moines.
What many don't see is the impact happening long after the final putt drops.
Through The Legacy Project, proceeds from the tournament help support programs preparing students for the future, including the Career Ready Collective, a hands-on career development program for high school students.
Powered by the Greater Des Moines Partnership and The Ray Center at Drake University with support from Sammons Financial Group, Career Ready Collective helps students build confidence, practice professional skills and explore career pathways in a supportive environment. The free program is open to all high school students, whether they plan to attend college, enter a trade, join the workforce or are still figuring out what comes next.
The goal is to help students feel prepared and confident in whatever path they choose.
Over six scheduled afternoon sessions, students take part in interactive activities focused on communication, networking, financial literacy, goal setting and career exploration. They also participate in mock interviews and connect directly with employers and professionals from a variety of industries.
One thing that sets it apart is that students receive a stipend for participating. This helps remove barriers for students who might otherwise have to choose between attending the program and working to support themselves or their families.
Career Ready Collective in 2026
The program is teeing off for its third year and continues to grow. In 2026, Career Ready Collective will serve about 390 students across six locations: Des Moines, Cedar Rapids, Newton, Pella, Perry and St. Paul, Minnesota — a more than 45% increase from last year.
Each site is led through local partnerships among employers, chambers of commerce, school districts and workforce organizations, helping students receive a consistent experience while reflecting the needs of their communities.
The demand is growing too. In fact, 94% of participants say they would attend the program again or recommend it to a friend. Those completing the program receive a certificate which many list on their resumes and use it in job interviews.
Support from community partners has helped fuel that growth. In Cedar Rapids, for example, the Zach Johnson Foundation is helping support Career Ready Collective's satellite site, expanding access to students beyond Greater Des Moines. This also marks the first year Johnson is eligible to compete in the tournament.
As the Principal Charity Classic celebrates 20 years of impact, programs like Career Ready Collective demonstrate how investments made today are helping create opportunities for young people across the region while strengthening the workforce of the future.
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