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Partnership to Host Small Business Track at 2025 Central Iowa Business Conference

February 19, 2025

GREATER DES MOINES, IA (Feb. 19, 2025) – The Greater Des Moines Partnership will participate in the 2025 Central Iowa Business Conference, organized by the Urbandale Chamber of Commerce. The seventh annual conference will take place on Thursday, May 22 at the Prairie Meadows Event and Conference Center. Through this strategic collaboration opportunity, The Partnership is advancing its goal to power small business educational opportunities for businesses throughout the Greater Des Moines (DSM) region. 

The Partnership’s small business track will feature two sessions:  

  • Top Digital Marketing Trends for 2025, presented by Sarah Snider and Lindsey Moore with Strategic America, will cover the evolving digital marketing landscape. Attendees will learn about the transformative role of AI in marketing, including its benefits, challenges and ethical considerations. The session will also provide updates on major platforms like Google and Meta and their impact on marketing strategies. Additionally, the session will highlight the continued importance of video content for engagement and offer practical tips for leveraging it effectively. 

  • Finance Transformation: Best Practices for Small & Medium-Sized Businesses, presented by Carey Stover, Jade Vuong, Zach Gates, and Matt Vertin with UHY. In today’s fast-paced business environment, small and medium-sized businesses (SMBs) must embrace financial transformation to stay competitive. This panel style presentation will explore key best practices to modernize financial operations, enhance efficiency and drive profitability. 

“We are looking forward to participating in the 2025 Central Iowa Business Conference and continuing our commitment to supporting small businesses through valuable resources and connections,” said Jenae Sikkink, SVP of Talent Development and Inclusive Strategies at The Partnership. “With the collaboration with the Urbandale Chamber, we’re able to provide more resources for small businesses and strengthen connections that drive innovation and business growth.” 

Register and learn more about the 2025 Central Iowa Business Conference here. 

About the Greater Des Moines Partnership 
The Greater Des Moines Partnership is the economic and community development organization that serves 12 counties in Greater Des Moines (DSM), Iowa: Adair, Clarke, Dallas, Guthrie, Jasper, Madison, Mahaska, Marion, Marshall, Polk, Poweshiek and Warren. Together with more than 400 Investors and an Affiliate Chamber of Commerce network of more than 6,700 Regional Business Members, The Partnership drives economic growth and talent development to advance quality of life in DSM with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.