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Local Business School: Master Your Small Business Marketing Series To Begin In October

August 23, 2023

GREATER DES MOINES, IA (Aug. 24, 2023) – The Greater Des Moines Partnership will be hosting Local Business School: Master Your Small Business Marketing this October. The program for small business owners will consist of 12 sessions across six weeks with the first two sessions taking place on Oct. 2. The following sessions will be weekly on Mondays with two sessions each day. The final sessions will be held the week of Nov. 6.

Local Business School aims to teach attendees the ropes of today’s most effective marketing strategies that they can use to grow their local business in Greater Des Moines (DSM) and throughout Iowa. From building a strong content marketing strategy to creating a winning website, the program brings in subject matter experts from across the region to give attendees the best tools to leverage in 2023 and beyond. Local Business School was started by Emily Steele, Greater Des Moines (DSM)-based entrepreneur.

Topics that will be covered include: 

  • Intro to Branding and Marketing 
  • How to Find Your Target Market 
  • Mastering Your Website  
  • Social Media for Your Business 
  • Master Your Email Marketing 
  • How to Develop Your Content 
  • SEO Strategy 
  • Making a Marketing Budget 
  • Increasing Your Sales with Google Tools 
  • Make Better Business Decisions with Google Analytics 
  • Creating a Marketing Funnel 
  • Master Your Pitch 

In addition to the virtual learning sessions, participants will also receive group coaching sessions and access to individual support during office hours. 

“Many small business owners have an in-depth knowledge of their products but may not know how to get their product in front of the audiences most likely to purchase,” said Meg Schneider, Senior Vice President of Business Resources and Community Development at The Partnership. “This Local Business School series will help participants learn the key skills needed to reach their customer base.” 

Individuals interested in participating in the program can sign up here.  

About the Greater Des Moines Partnership

The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 24 Affiliate Chambers of Commerce, more than 6,500 Regional Business Members and more than 400 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.