Greater Des Moines Partnership Wins Award of Excellence in National Communications Competition
The Greater Des Moines Partnership is a 2015 recipient of an Award of Excellence for its “Look Local First Campaign” from the Association of Chamber of Commerce Executives (ACCE). ACCE’s Awards for Communications Excellence recognize outstanding initiatives in four categories of chamber communications: Advertising and Marketing, Publications, Electronic and Campaigns.
The Look Local First Campaign is an effort to raise awareness of the impact that a business can have on the Greater Des Moines economy by shifting spending to local vendors. A highlight of the campaign was a direct mail piece called the “Greater Des Moines Big Impact Wallet.” The wallet contained three larger-than-life dollar bills, each of which laid out the economic argument for buying local. It also contained a Look Local First window cling that businesses could post in their storefront window or entryway to their office. Wallets were mailed to 5,300 businesses and organizations that are Partnership Members or Investors. The Partnership worked with local agency Saturday Manufacturing to develop the campaign.
This year's competition drew 113 entries from across the United States and Canada. Entries were divided into two classifications based on budget size: those above $1 million and those below that amount.
“Chambers are often the catalyst for community advancement, and they communicate not only with their business constituents, but also with the broader populations of the towns, cities or regions they serve,” said Mick Fleming, ACCE president. “These awards spotlight excellence in content, design, execution, and most importantly, the positive outcomes chambers create as they go about the work of coordinating efforts that benefit communities.”
About the Greater Des Moines Partnership
The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 23 Affiliate Chambers of Commerce, more than 6,100 Regional Business Members and more than 330 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.
Established in 1914, ACCE is an association of 7,000 leaders from 1,300 chambers of commerce, including 93 of the top 100 U.S. metro areas. The combined membership of ACCE chambers exceeds 1.2 million businesses. Chamber leaders look to ACCE for best practices, networks and new ideas that will help them advance the interests of their communities. ACCE recommends successful programs and strategies, and identifies trends, partners and business models that show promise. For more information, visit acce.org.