Solving an Everyday Problem for New Moms
As a new mom, Amy Vohs had a problem. Her son would constantly throw things on the ground. After realizing there wasn’t a product available to help with the issue, Amy decided to find her own way to put a stop to the drop game with a versatile and easy-to-clean product — coming up with the new product — Lil Sidekick. Amy goes in-depth about her Greater Des Moines (DSM) startup’s early success with Mike Colwell, Executive Director of Entrepreneurial Initiatives of the Greater Des Moines Partnership.
Tips for Bringing a Product to Market
Amy explains how bringing a product to the retail market is no easy task. The ability to think on your feet, research your industry, as well as understand how to package new products is crucial.
Big Box Retailer Interest
As the company grew, Lil Sidekick went on to snag its first big retailer, which ended up being Kohl’s. Eventually, the company went on to secure contracts with Babies “R” Us/Toys “R” Us, Walmart and then, finally, Buy Buy Baby.
Mike and Amy explain why the faster you grow, the more cash you need.
International sales pay in advance which is great for cash flow. Through help of the Iowa Economic Development Authority, Amy got help with international orders, including unique business terminology.
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