A- A+

Downtown Community Alliance

The Downtown Community Alliance (DCA), part of the Greater Des Moines Partnership, cultivates a shared vision for Downtown Des Moines (DSM). Through leadership, initiative, advocacy, partnerships and shared solutions, the DCA cultivates a vibrant Downtown DSM core on par with any in the nation. Throughout the year, the DCA produces exciting events to promote Downtown DSM and enhance the quality of life and economic vitality of the community.

About the Downtown Community Alliance

The DCA provides strategic urban planning, economic and business development, marketing and public relations for Downtown DSM. The organization also produces signature events, and through Operation Downtown, a clean, safe and beautiful environment. And that’s not all. The DCA constantly works to keep Downtown DSM moving forward and leads efforts to revitalize Walnut Street by integrating art, retail, restaurants and new housing. The organization also partners with the Des Moines Redevelopment Company to drive growth in the urban core.

Major public events like the Downtown Farmers' Market, including the Saturday and Winter Markets, World Food & Music Festival, Out to Lunch, GuideOne ImaginEve! and the Wonder of Words Festival are all produced by the DCA. Additionally, the DCA works in partnership with the Des Moines Arts Festival®. These hallmark events bring more than one million people to Downtown DSM's core annually, creating a unique and vibrant experience for all who attend.

Downtown Community Alliance Board

The Downtown Community Alliance Board is populated by a diverse collection of Downtown DSM’s leading figures in culture and business.

Streetpole Banner/Skywalk Advertising Program

The Downtown Banner Program is managed by the Downtown Community Alliance. This program schedules and coordinates banner installation at over 250 sites throughout Downtown DSM. The Downtown Banner Program is available to nonprofit organizations or for-profit organizations when poles are available in front of property owned by the for-profit organization. An exception may be made for Downtown DSM companies celebrating anniversaries. Contracts are negotiated initially by first right of refusal for the previous year, and secondly on a first-come, first-served basis subject to approval of banner design by the Des Moines City Council, availability of banner strength poles, and in accordance with the City of Des Moines regulations and Downtown Community Alliance banner policy.

If you would like more information on availability or pricing, please contact Maggie Pforts, Team Leader and Production Manager of Downtown Events, at (515) 286-4949, or mpforts@downtownDSMUSA.com.

To Apply

Complete the APPLICATION FORM or contact Maggie Pforts at the Downtown Community Alliance.
Address: 700 Locust St., Ste. 100  |  Des Moines, Iowa 50309 | USA
Telephone: (515) 286-4949  |  Fax: (515) 286-4902
Email: mpforts@downtownDSMUSA.com

New applications and/or new designs must include artwork.

Review and Acceptance

The Downtown Community Alliance gets City Council approval for design applications. Allow six weeks for review and action on new applications and proposed new designs. The Downtown Banner Program is available to nonprofit organizations or to for-profit organizations when poles are available in front of property owned by the for-profit organization. An exception may be made for Downtown companies celebrating anniversaries.

Scheduling and Placements

Contracts are negotiated initially by first right of refusal for the previous year, and secondly on a first come, first served basis subject to approval of banner design by the City Council, availability of banner strength poles, and in accordance with the City of Des Moines regulations and Downtown Community Alliance banner policy.

Downtown Community Alliance controls the final placement of all banners.

Approved applicants are required to sign a Hold Harmless Agreement to reserve pole locations.

Less than 10 poles will not be scheduled.

Operations

Downtown Community Alliance facilitates the installation and removal of banners during the first 10 days of each month. Banners will ONLY be installed and removed at the start of each month.

Banners will be installed for a maximum of 30 days (with a 10 day grace period), unless otherwise arranged.

When banners are scheduled for annual display (such as the Iowa State Fair), Downtown Community Alliance facilitates storage of the banners. Inventory is taken once a year.

New banners need to be produced by our exclusive vendor. They produce the quality of banner we expect.

Program Timeline*

1. Complete and submit application 12 weeks prior to installation date – March 1

2. Sign and fax Hold Harmless Agreement 10-12 weeks prior to installation date – March 14

3. Email DCA a PDF file of the banner design for City Council approval ten weeks prior to installation date – March 15. This is contingent on when City Council meetings are scheduled.

4. Proof sent within 1-2 weeks of order being submitted for printing – March 30

5. Banners installed, Requested installation date – June 1

6. Invoice sent two weeks after installation date – June 14

* Dates above are based on June installation and rental. Adjust the dates according to your requested installation month.

Complete program information, costs and banner specs can be found here.

Skywalk Advertising

Skywalkads by MediaUSA handles all skywalk advertising opportunities in the Downtown DSM skywalks. Call Joe Stasi at (515) 991-4251 or joe@mediausainc.com. Find more information at skywalkads.com.